Senior Manager, CX Messaging and Activation Lead

Role: Product marketing specialist focused on internal AI platform adoption at Pfizer. Objectives: position, launch, and drive demand for AI tools across 80,000 colleagues worldwide, ensuring high engagement and retention. Responsibilities: craft audience-specific messaging based on lifecycle stage and cultural context; lead internal product launches, including pre-launch demand building, channel and audience strategy, and post-launch reviews; develop reusable messaging frameworks and enable internal advocates; partner with platform teams to align messaging with product capabilities and ethics; produce campaign assets and track metrics linked to platform adoption. Requirements: Bachelor's in Marketing, Communications, or related field; 6-8+ years in product/digital marketing or brand strategy, with hands-on experience in end-to-end product launches, messaging architecture, and campaign production; proficiency with AI tools; experience working within regulated environments like pharma or healthcare preferred. HighValue: internal AI platforms, global digital adoption, lifecycle segmentation, change management, ethical AI messaging, cross-functional collaboration, hybrid work setup.