Senior Manager, CX Messaging and Activation Lead

Role: Product marketing specialist for internal Pfizer AI platforms, focusing on positioning, messaging, launch, demand generation, and adoption. Responsibilities include developing audience-specific narratives, executing innovative internal product launches, managing channels, building demand pipelines, establishing messaging standards, enabling stakeholders, partnering with platform teams, and ensuring responsible AI messaging aligned with regulatory and ethical standards. Requirements: Bachelor's degree in Marketing, Communications, or related field; 6–8+ years in digital or product marketing with experience in SaaS, platforms, or software products; hands-on campaign asset development; familiarity with AI tools; experience with cross-functional coordination, launch planning, and performance metrics linked to user adoption. Preferred: experience in consumer tech, B2B SaaS, AI product positioning, creative tools proficiency, healthcare industry standards, and change management. High-Value: internal AI platform adoption within a large global organization, emphasis on ethical AI, cross-divisional messaging adaptation, and campaigns that influence 80,000 colleagues. Work setup: hybrid U.S. location with specified salary range; travel not explicitly required.