Senior Manager, CRM & Lifecycle Marketing
Alnylam Pharmaceuticals
June 24, 2026
Remote friendly (Cambridge, MA)
United States
Marketing
Key Responsibilities
- Execute and optimize multi-channel lifecycle programs (email, SMS, direct mail) aligned to brand and omnichannel priorities.
- Translate journey strategies into activated, measurable, compliant campaigns (sequencing, timing, audience alignment).
- Scale lifecycle programs across acquisition, onboarding, engagement, retention, and reactivation; collaborate with U.S. and international teams.
- Activate and manage CRM campaigns in Salesforce Marketing Cloud (SFMC): audience creation, journey configuration, QA, deployment; troubleshoot execution issues.
- Apply segmentation and personalization using first- and third-party data.
- Partner with Omnichannel Operations, Advanced Analytics/Data Strategy, and IT/Data to ensure readiness and platform reliability; liaison with agencies/vendors.
- Troubleshoot campaign-level issues and support test-and-learn (A/B and multivariate); optimize cadence/frequency/engagement.
- Ensure compliance (e.g., HIPAA, GDPR, OneTrust), maintain documentation/audit readiness, and use reusable templates/frameworks.
- Track/report lifecycle performance (engagement, conversion, retention, deliverability) and recommend improvements.
Qualifications
Required:
- 5+ years in CRM/lifecycle/digital marketing in complex or regulated environments.
- Hands-on SFMC (or similar) campaign execution.
- Experience translating journey strategies into activated campaigns.
- Strong lifecycle + multi-channel orchestration knowledge.
- Cross-functional experience with marketing, analytics, and technology teams.
Preferred:
- Biopharma/healthcare/regulatory experience.
- Salesforce Data Cloud / Marketing Cloud Personalization.
- SQL or AMPscript (for execution).
- Global lifecycle program experience; consent/preference/privacy framework exposure.
Benefits (as listed): medical/dental/vision, life/disability, lifestyle reimbursement, flexible spending/HSAs, 401(k) match, PTO/wellness days/holidays, recharge breaks.
- Execute and optimize multi-channel lifecycle programs (email, SMS, direct mail) aligned to brand and omnichannel priorities.
- Translate journey strategies into activated, measurable, compliant campaigns (sequencing, timing, audience alignment).
- Scale lifecycle programs across acquisition, onboarding, engagement, retention, and reactivation; collaborate with U.S. and international teams.
- Activate and manage CRM campaigns in Salesforce Marketing Cloud (SFMC): audience creation, journey configuration, QA, deployment; troubleshoot execution issues.
- Apply segmentation and personalization using first- and third-party data.
- Partner with Omnichannel Operations, Advanced Analytics/Data Strategy, and IT/Data to ensure readiness and platform reliability; liaison with agencies/vendors.
- Troubleshoot campaign-level issues and support test-and-learn (A/B and multivariate); optimize cadence/frequency/engagement.
- Ensure compliance (e.g., HIPAA, GDPR, OneTrust), maintain documentation/audit readiness, and use reusable templates/frameworks.
- Track/report lifecycle performance (engagement, conversion, retention, deliverability) and recommend improvements.
Qualifications
Required:
- 5+ years in CRM/lifecycle/digital marketing in complex or regulated environments.
- Hands-on SFMC (or similar) campaign execution.
- Experience translating journey strategies into activated campaigns.
- Strong lifecycle + multi-channel orchestration knowledge.
- Cross-functional experience with marketing, analytics, and technology teams.
Preferred:
- Biopharma/healthcare/regulatory experience.
- Salesforce Data Cloud / Marketing Cloud Personalization.
- SQL or AMPscript (for execution).
- Global lifecycle program experience; consent/preference/privacy framework exposure.
Benefits (as listed): medical/dental/vision, life/disability, lifestyle reimbursement, flexible spending/HSAs, 401(k) match, PTO/wellness days/holidays, recharge breaks.