Senior Manager, Content Engine
Pfizer
Full-time
Remote friendly (New York, NY)
Worldwide
$120,800 - $201,400 USD yearly
Marketing
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Senior Manager, Content Engine
Company: Pfizer
Job Overview
The Senior Manager, Content Engine supports Pfizer's Media, Growth & Performance Marketing team to establish content marketing's role in driving ROI. This pivotal role guides best practices and develops SEO-informed, AI-optimized content strategies for impactful results. Working within the Audience Engagement Team, the manager evaluates content needs, platforms, and formats, guiding content production.
Responsibilities
- Building out the content capability
- Defining processes, tools, and AI integration
- Requiring a proactive mindset
- Strong analytical skills
- Understanding of compliant content strategies