Senior Manager, Consumer Marketing

Role Summary

Senior Manager, Consumer Marketing responsible for shaping and executing the consumer marketing strategy for Nuplazid, focusing on patients, caregivers, and advocacy audiences. Leads omnichannel campaigns, digital engagement, media execution, and social presence to drive a meaningful consumer experience.

Responsibilities

• Contributes to the development of consumer marketing strategy aligned to brand strategy.
• Directs the user experience (UX) for branded and unbranded websites.
• Evaluates and implements innovative technologies and tactics aligned with consumer marketing objectives.
• Executes the tactical plans and activities of marketing strategy.
• Evaluates and executes brand media plans.
• Leads the implementation of an integrated cross-functional, omni-channel plan across digital channels.
• Leads the development of social media strategy across consumer, patient/caregiver, and Advocacy audiences.
• Leads updates to brand.com and DSE.com.
• Monitors website analytics and develops recommendations for subsequent DSE.com and brand.com releases.
• Partners with Commercial Insights, Analytics and Operations to incorporate customer insights.
• Leads specific market research studies to drive customer insights.
• Partners with and supports cross-functional departments/colleagues like HCP Marketing, Patient Support Services, Commercial Operations, Advocacy, Sales.
• Engages with AORs and supplier partners to drive tactical plan performance.
• Develops and delivers presentations as needed to commercial leadership and other internal groups.
• Participates in and adheres to MLR submission and review processes.
• Coordinates, manages and monitors marketing budgets.
• Adheres to all corporate policies and industry guidelines in a compliant manner.
• Other responsibilities as assigned.

Qualifications

• Required: Bachelor‚Äôs degree in Marketing or related field; 8 years of progressively-responsible experience in pharmaceutical/biotech marketing with digital/omnichannel focus.
• Required: Biopharma brand management and multi-channel tactical experience; ability to analyze performance data across omnichannel channels (website, CRM, SEM, display, social).
• Required: Experience directing agency partners; strong communication and cross-functional collaboration abilities; ability to prioritize resources and build relationships.
• Required: Ability to travel up to 30% of time.
• Preferred: Healthcare and Consumer Marketing experience; experience creating seamless customer experiences.

Skills

• Digital and omnichannel marketing expertise
• Brand strategy alignment and execution
• UX/UI oversight for branded/unbranded sites
• Data-driven decision making and performance analytics
• Agency and cross-functional partnership management
• Strong presentation and storytelling abilities

Education

• Bachelor‚Äôs degree in Marketing or related field

Additional Requirements

• Travel up to 30% of time