Senior Manager, Consumer Marketing

Role Summary

Senior Manager, Consumer Marketing to help shape and execute the consumer marketing strategy for Nuplazid, with a focus on patients, caregivers, and advocacy audiences. Drive brand strategy to life through omnichannel campaigns, overseeing brand and unbranded websites, leading social media strategy, and collaborating with cross-functional teams and agency partners to deliver high-quality, results-driven programs.

Responsibilities

• Contributes to the development of consumer marketing strategy aligned to brand strategy.
• Directs the user experience (UX) for branded and unbranded websites.
• Evaluates and implements innovative technologies and tactics aligned with consumer marketing objectives.
• Executes the tactical plans and activities of marketing strategy.
• Evaluates and executes brand media plans
• Leads the implementation of an integrated cross-functional, omni-channel plan across digital channels.
• Leads the development of social media strategy across consumer, patient/caregiver, and Advocacy audiences.
• Leads updates to brand.com.
• Leads updates to DSE.com.
• Monitors website analytics and develops recommendations for subsequent DSE.com and brand.com releases.
• Partners with Commercial Insights, Analytics and Operations to incorporate customer insights.
• Leads specific market research studies to drive customer insights
• Partners with and supports cross-functional departments/colleagues like HCP Marketing, Patient Support Services, Commercial Operations, Advocacy, Sales.
• Engages with AORs and supplier partners to drive tactical plan performance effectively and efficiently.
• Develops and delivers presentations as needed to commercial leadership and other internal groups.
• Participates in and adheres to MLR submission and review processes.
• Coordinates, manages and monitors marketing budgets.
• Adheres to all corporate policies and industry guidelines in a compliant manner.
• Other responsibilities as assigned.

Qualifications

• Bachelor’s degree in Marketing or related field. A minimum of 8 years of progressively-responsible experience in the pharmaceutical or biotech industry within the Marketing arena, with significant experience in digital and omnichannel marketing.
• Must possess:
  • Biopharma brand management and multi-channel tactical experience
  • Demonstrated experience building multi-channel marketing campaigns
  • Demonstrated experience in analyzing and deriving business insights from performance data for all relevant omnichannel channels, including website, CRM, SEM, display and social media promotions
  • Demonstrated successes in marketing development, execution and measurement (e.g., market research, campaign development, program development, tactical implementation, ROI analysis)
  • Demonstrated experience directing agency partners
  • Demonstrated ability to work in a dynamic, fast-paced team-oriented environment
  • Demonstrated ability to interface with other departments to achieve business goals
  • Demonstrated ability to effectively communicate issues and results within and across functional areas, and deliver presentations of technical information
  • Able to make and prioritize process and resource decisions based on overall team needs
  • Skilled at building effective relationships
  • Ability to travel up to 30% of time

Skills

• Digital and omnichannel marketing execution
• UX/UI oversight for branded/unbranded sites
• Social media strategy and management
• Data-driven decision making and performance analytics
• Cross-functional collaboration
• Agency management
• Marketing budget management

Education

• Bachelor’s degree in Marketing or related field

Additional Requirements

• Travel up to 30% of time