Senior Manager, Consumer Marketing

Role: Senior Manager, Consumer Marketing, overseeing digital and omnichannel consumer campaigns within a regulated biopharma environment. Responsibilities: lead agency partnerships, translate strategy into integrated campaigns, manage consumer digital assets, ensure promotional compliance via Veeva PromoMats, coordinate campaign timelines, and optimize performance through data analytics. Serve as digital ecosystem owner for channels like website, email, and CRM, ensuring content governance and alignment with regulatory standards. Lead promotional review processes, asset management, and campaign execution, while monitoring budgets and fostering cross-functional collaboration. Use analytics to inform strategic adjustments, improve engagement, and track competitive digital landscapes. Ensure strict adherence to FDA, PhRMA, and internal compliance standards. Qualifications: Bachelor’s in Marketing, Communications, or related; 5+ years in pharmaceutical or biotech marketing, with experience in omnichannel digital campaigns, promotional review, and agency management; proficiency with Veeva PromoMats and digital analytics tools. Preferred: background supporting specialty or rare disease launches, experience with pediatric, allergy/immunology, or complex patient journeys; familiarity with SEO/SEM, marketing automation, web accessibility, and digital compliance. Location: Warren, NJ (minimum 3 days onsite). The role demands high attention to detail, strong project management, and a collaborative, compliant approach suited for launch-stage environments.