Senior Manager, Commercial Effectiveness

Role Summary

The Senior Manager, Commercial Effectiveness will build and manage all aspects of Commercial Effectiveness including Promotional Review Committee (PRC), fulfillment and printing, peer-to-peer educational programs operations, Commercial Learning & Development LMS content administrator, and commercial transparency reporting. This highly visible role will build the function from the ground up as Invivyd expands its commercial presence. Location: Northeast preferred. This role interfaces with Marketing, Sales, Market Access, Sales Training, Regulatory, Medical, Legal, Corporate Communications and Compliance, as well as external agency partners.

Responsibilities

• Set Vision and Direction for the PRC Process
  • Develop, build and manage the technical infrastructure to support all PRC processes, materials management/review and approved outputs
  • Own cross-functional forecasting and prioritization process for all incoming PRC submissions (with Marketing and other groups submitting). Proactively escalate issues as needed
• Manage and support other functions to plan and prioritize material development and review. Inform stakeholders of activity relative to printing and fulfillment by providing quarterly utilization metrics and analysis
• Owns and ensures adherence to all PRC process requirements. Responsible for creation and communication of key PRC process updates. Manage Project Owners/Agencies to ensure materials are submitted correctly and in a timely manner; identify any areas for improvement and provide actionable feedback
• Owns all training for internal stakeholders and agency partners on process and systems, responsible for change management and adherence to updates. Proactively partners with PRC Lead(s) and Agency of Record to identify where additional training may be required
• Owns launch and/or label update project management ensuring all contributors are aligned on a plan and held accountable to execute
• Print and Fulfillment
  • Responsible for the production and distribution of the promotional materials (print and fulfillment). Proactively manage all vendors and ensure that business rules are met, and budgets are reported accurately monthly
  • Evaluate print/fulfillment model and refine as needed to drive efficiency and compliance in print materials and inventory set-up
  • Define metrics strategy to track, monitor and manage print inventory and cost savings (usage, destruction, and expiration). Lead ongoing audits of material, providing key data inputs to drive decisions
• Field-based Educational Programs (peer-to-peer)
  • Maintain an educational program process in coordination with Marketing, Compliance and Sales leadership. Owns all operational aspects of program execution including budgeting, planning, execution and closure
  • Develops and manages with Compliance a program audit process
  • Select and manage vendor partners, technologies and Standard Operating Procedures (SOPs)
  • Develop comprehensive training for all aspects of the educational programs including contracted speakers, field execution and audit procedures
  • Build performance dashboard for leadership team and conduct quarterly reviews
• Commercial Transparency Reporting
  • Liaise with Corporate Compliance to ensure all commercial activities, systems and processes are compliant (i.e. Educational programs, Commercial Travel & Entertainment and Meetings/Congresses)
  • Ensure appropriate SOPs and training on proper reporting procedures
  • Build and manage an aggregate spend and Transparency Reporting structure for all of Commercial with cross-functional partnership from Medical, Compliance, Legal, Patient Services, Market Access, Corporate Communications, and IT

Qualifications

• Bachelor's Degree
• 5 years of experience in a pharmaceutical/biotech company
• Exceptional understanding of Commercial Effectiveness activities
• Strong interpersonal skills with experience in conflict management and negotiation
• Solid analytical and critical thinking skills; able to take a holistic view of the business to ensure efficiencies and alignment with Marketing and other cross-functional teams
• In-depth expertise in Pharmaceutical Promotional/Marketing Services and knowledge of related disciplines – Pharmaceutical Marketing, Medical, Managed Markets, Marketing Agencies, Sourcing
• Veeva Vault and PromoMats experience required
• Strong communication skills, both verbal and written
• Works with a sense of urgency, efficiency, and attention to detail
• Demonstrated program ownership and consistent delivery on commitments
• Solid understanding of planning and executing NSM, POAs, etc.
• Ability to work cross-functionally and with all levels of the organization, including Senior Leadership
• Solid management skills with ability to provide clear guidance, direction and feedback
• Experience in print production within a pharmaceutical company or advertising agency
• Strong computer aptitude and ability to learn systems quickly; Veeva Vault experience a plus
• Thrives in fast-paced, minimally structured environment, able to deal with ambiguity and can act without having the complete picture
• Ability to self-direct projects and work with little supervision

Additional Requirements

• Travel to New Haven 2–3x per month