Senior Manager, Alpha-1 Patient Marketing Lead

Role: Senior Manager, Alpha-1 Patient Marketing Lead, responsible for developing and executing Takeda's patient marketing strategy for the Alpha-1 portfolio. Objectives include improving patient identification, onboarding, and persistence through omnichannel engagement. Responsibilities encompass leading strategic planning, messaging, creative development, and managing cross-functional partnerships with Digital/Omnichannel, HCP Marketing, Medical, Advocacy, and Patient Support teams. The role involves establishing KPIs, guiding investment priorities, and optimizing the patient experience across the entire journey. It also includes operational planning, budget management, vendor oversight, and ensuring compliance with regulatory and medical standards. Qualifications: Bachelor's degree; 5+ years in healthcare, biopharma, or related fields with experience in marketing, patient advocacy, or healthcare systems; strong leadership, strategic thinking, and communication skills; experience in designing marketing strategies and managing cross-functional teams. High-Value: Focus on Alpha-1 lung disease, patient-centric marketing, omnichannel engagement, and collaboration across commercial, medical, and advocacy stakeholders. Location: Cambridge, MA, with approximately 20% travel.