Senior HCP Marketing Manager, US Kidney - Pove

Role Summary

Senior Marketing Manager, US Kidney - Pove. Lead the strategic execution for the HCP marketing team within the US Kidney Business Unit, preparing for potential commercialization of Povetacicept and driving awareness, education, and adoption of Vertex’s therapies in the kidney disease space. Based in Boston, MA; reports to the Senior Director, Head of Pove Marketing for the US Kidney Business Unit.

Responsibilities

• The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.
• Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Translate scientific and clinical insights into compelling, compliant HCP messaging and materials.
• Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
• Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
• Drives assets through internal Communications Review Committee process
• Collaborate cross-functionally with the field, Medical Affairs, Patient Marketing, and disease education counterparts
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to HCP needs and practice settings.

Qualifications

• Required: Ability to understand all elements of brand strategy and role in executing that strategy
• Required: Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review of tactics
• Required: Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Required: Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Required: Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education

• Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred.
• Typically requires 6+ years marketing, consulting or agency experience in healthcare / biopharmaceuticals and demonstrated supervisory / management experience, or an equivalent combination of experience and education

Skills

• Brand strategy understanding and execution
• Regulatory knowledge with experience in communications review
• Project ownership and accountability
• Insight interpretation and application to tactics
• Pharmaceutical marketing experience or related field

Additional Requirements

• Kidney experience (preferred)
• Specialty product launch experience (preferred)
• Experience in highly competitive markets (preferred)