Senior HCP Marketing Manager
Cytokinetics
7 days ago
Remote friendly (Greater Philadelphia)
United States
Marketing
Position Overview
The HCP Marketing Manager will support execution of the MYQORZO promotional strategy, developing, coordinating, and approving branded promotional materials to ensure high-quality, on-time delivery. Will ensure promotional assets clearly communicate clinical data across obstructive and non-obstructive hypertrophic cardiomyopathy (HCM) and maintain alignment across digital, personal promotion, and medical education.
Key Responsibilities
- Lead execution of assigned HCP marketing initiatives (promotional materials, omnichannel assets, congress deliverables)
- Manage end-to-end Medical/Legal/Regulatory (MLR) submissions for assigned tactics (timeline coordination, version control, agency/stakeholder alignment)
- Partner with Medical, Legal, Regulatory, and agency teams to ensure materials are accurate, compliant, and delivered on schedule
- Ensure consistency and quality of messaging, especially clinical data
- Coordinate with agencies for development, revision, and finalization of promotional assets
- Support tracking of asset deployment and utilization across channels
- Gather and synthesize field and cross-functional feedback to inform refinements
- Identify opportunities to improve execution efficiency, clarity, and promotional effectiveness
Qualifications
- 5+ years of biopharmaceutical/biotech marketing experience with HCP-facing experience
- Bachelor’s degree required (life sciences, marketing, or related preferred)
- Cardiovascular experience preferred; specialty and/or launch environment experience a plus
- Strong project management/organizational skills and attention to detail
- Ability to manage multiple workstreams and deadlines in a fast-paced environment
- Collaborative across cross-functional teams
- Strong communication skills translating strategy and clinical data into deliverables
- Experience with MLR processes in regulated environments strongly preferred
Travel
- ~20% travel, including some weekends
Compensation (U.S.)
- $184,500 - $215,250 per year
Application Instructions
- Review the GDPR policy PRIOR to applying.
The HCP Marketing Manager will support execution of the MYQORZO promotional strategy, developing, coordinating, and approving branded promotional materials to ensure high-quality, on-time delivery. Will ensure promotional assets clearly communicate clinical data across obstructive and non-obstructive hypertrophic cardiomyopathy (HCM) and maintain alignment across digital, personal promotion, and medical education.
Key Responsibilities
- Lead execution of assigned HCP marketing initiatives (promotional materials, omnichannel assets, congress deliverables)
- Manage end-to-end Medical/Legal/Regulatory (MLR) submissions for assigned tactics (timeline coordination, version control, agency/stakeholder alignment)
- Partner with Medical, Legal, Regulatory, and agency teams to ensure materials are accurate, compliant, and delivered on schedule
- Ensure consistency and quality of messaging, especially clinical data
- Coordinate with agencies for development, revision, and finalization of promotional assets
- Support tracking of asset deployment and utilization across channels
- Gather and synthesize field and cross-functional feedback to inform refinements
- Identify opportunities to improve execution efficiency, clarity, and promotional effectiveness
Qualifications
- 5+ years of biopharmaceutical/biotech marketing experience with HCP-facing experience
- Bachelor’s degree required (life sciences, marketing, or related preferred)
- Cardiovascular experience preferred; specialty and/or launch environment experience a plus
- Strong project management/organizational skills and attention to detail
- Ability to manage multiple workstreams and deadlines in a fast-paced environment
- Collaborative across cross-functional teams
- Strong communication skills translating strategy and clinical data into deliverables
- Experience with MLR processes in regulated environments strongly preferred
Travel
- ~20% travel, including some weekends
Compensation (U.S.)
- $184,500 - $215,250 per year
Application Instructions
- Review the GDPR policy PRIOR to applying.