Senior Director US Omnichannel/ Digital Engagement

Role: Senior leader in Omnichannel Excellence responsible for shaping and executing Biogen’s next-generation digital customer engagement strategy across US brands. Objectives: drive transformation from traditional marketing to AI-powered, personalized omnichannel ecosystems; lead a team of digital experts; align digital strategies with Brand/Therapeutic Area goals. Responsibilities: develop and operationalize AI-driven decision engines; oversee cross-functional omnichannel strategy, content, and media integration; partner with stakeholders including agencies, IT, and regulatory teams; mentor team and establish best practices; ensure campaign performance measurement and optimization aligned with brand objectives. Qualifications: 12+ years in healthcare digital engagement, with demonstrated expertise in strategy, planning, execution, and measurement; proven success leading AI-enabled omnichannel transformations; ability to influence senior executives; BA required, MBA preferred. High-Value Details: focused on biopharma marketing within biotech/pharmaceuticals, emphasizing AI, personalization, and real-time insights; manages enterprise-wide omnichannel initiatives across multiple brands; reports to Head of Omnichannel Excellence; hybrid work setup with potential travel; management level role with competitive compensation.