Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions
Amgen
June 27, 2026
Remote friendly (United States)
United States
Marketing
Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions
What You Will Do
- Lead US healthcare professional (HCP) marketing strategy and execution across obesity and related conditions.
- Own personal promotion, omnichannel engagement, digital marketing, training, and field marketing programs to support launch readiness and commercial growth.
- Develop integrated HCP engagement plans, ensure alignment across customer touchpoints, and lead a high-performing team focused on impactful customer experiences and business results.
- Partner with patient marketing leadership to coordinate integrated HCP + patient engagement strategies, ensuring consistent campaign execution and aligned messaging across channels.
Lead HCP Marketing Strategy
- Develop and lead US HCP marketing strategy across the obesity portfolio.
- Translate brand strategy into customer-focused engagement plans; define HCP segmentation, targeting, and engagement strategies.
- Use customer insights/analytics/market intelligence to optimize; establish performance metrics and measurement frameworks.
Lead Personal Promotion and Field Marketing
- Lead strategy, development, and execution of personal promotion and field marketing programs.
- Oversee sales materials, training resources, promotional tools, and customer engagement programs.
- Partner with sales leadership; lead National Sales Meeting content and promotional initiatives.
Lead Omnichannel and Digital Marketing
- Lead omnichannel engagement across HCP segments; oversee digital programs (HCP websites, email, and non-personal promotion).
- Ensure coordinated engagement across personal, digital, and emerging channels; drive innovation in engagement approaches/capabilities/marketing technologies.
Build Organizational Capability and Drive Execution Excellence
- Build and lead the HCP marketing and omnichannel organization; establish priorities and operating models.
- Partner with cross-functional teams (Sales, Medical Affairs, Analytics, Compliance, Regulatory, Market Access, Global); ensure timely, effective execution and provide recommendations to senior leadership.
Qualifications
- Basic: Doctorate + 5 years marketing OR Master’s + 9 years OR Bachelor’s + 11 years; plus at least 5 years directly managing people or leading teams/projects/programs/resources.
- Preferred: Significant pharma/biotech HCP marketing, personal promotion, omnichannel, digital, and field marketing experience; commercialization/launch readiness success; integrated omnichannel strategy delivery; leadership of marketing organizations; strong omnichannel and analytics understanding; proven sales alignment; cross-functional leadership in matrixed environments; ability to integrate HCP and patient strategies.
Application Instructions
- Apply now via careers.amgen.com. No application deadline; applications accepted until sufficient number or candidate selection.
What You Will Do
- Lead US healthcare professional (HCP) marketing strategy and execution across obesity and related conditions.
- Own personal promotion, omnichannel engagement, digital marketing, training, and field marketing programs to support launch readiness and commercial growth.
- Develop integrated HCP engagement plans, ensure alignment across customer touchpoints, and lead a high-performing team focused on impactful customer experiences and business results.
- Partner with patient marketing leadership to coordinate integrated HCP + patient engagement strategies, ensuring consistent campaign execution and aligned messaging across channels.
Lead HCP Marketing Strategy
- Develop and lead US HCP marketing strategy across the obesity portfolio.
- Translate brand strategy into customer-focused engagement plans; define HCP segmentation, targeting, and engagement strategies.
- Use customer insights/analytics/market intelligence to optimize; establish performance metrics and measurement frameworks.
Lead Personal Promotion and Field Marketing
- Lead strategy, development, and execution of personal promotion and field marketing programs.
- Oversee sales materials, training resources, promotional tools, and customer engagement programs.
- Partner with sales leadership; lead National Sales Meeting content and promotional initiatives.
Lead Omnichannel and Digital Marketing
- Lead omnichannel engagement across HCP segments; oversee digital programs (HCP websites, email, and non-personal promotion).
- Ensure coordinated engagement across personal, digital, and emerging channels; drive innovation in engagement approaches/capabilities/marketing technologies.
Build Organizational Capability and Drive Execution Excellence
- Build and lead the HCP marketing and omnichannel organization; establish priorities and operating models.
- Partner with cross-functional teams (Sales, Medical Affairs, Analytics, Compliance, Regulatory, Market Access, Global); ensure timely, effective execution and provide recommendations to senior leadership.
Qualifications
- Basic: Doctorate + 5 years marketing OR Master’s + 9 years OR Bachelor’s + 11 years; plus at least 5 years directly managing people or leading teams/projects/programs/resources.
- Preferred: Significant pharma/biotech HCP marketing, personal promotion, omnichannel, digital, and field marketing experience; commercialization/launch readiness success; integrated omnichannel strategy delivery; leadership of marketing organizations; strong omnichannel and analytics understanding; proven sales alignment; cross-functional leadership in matrixed environments; ability to integrate HCP and patient strategies.
Application Instructions
- Apply now via careers.amgen.com. No application deadline; applications accepted until sufficient number or candidate selection.