Senior Director, US HCP Marketing

Role Summary

Senior Director, US HCP Marketing. Lead brand and US launch strategy for azetukalner in epilepsy, build and manage a high-performing HCP marketing team, and deliver a successful first launch for a late-stage product. Based in Boston, MA, hybrid work arrangement with potential for other locations for exceptional candidates.

Responsibilities

• Shape azetukalner brand and US launch strategy in collaboration with VP, Marketing and cross-functional partners
• Lead development of brand positioning and HCP-focused disease state and brand narratives, core messages, and campaigns
• Collaborate with Patient Marketing to ensure consistency in positioning and messaging strategy
• Partner with customer-facing and market access teams to ensure an outstanding customer experience aligned with brand vision and strategy
• Partner with Commercial Business Insights to shape CI, analytics and market research plans, including competitive monitoring, HCP targeting and segmentation, positioning research, and dashboards
• Partner with Commercial Business Insights and customer-facing leads to develop and refine HCP targeting and segmentation
• Lead other brand development and strategy as assigned

Promotional Plans

• Lead development and oversee execution of the HCP promotional plan to achieve brand/launch strategy and goals, including personal and non-personal tactics
• Collaborate with field sales team to ensure execution of marketing strategies and tactics
• Define KPIs and measure ROI across promotional initiatives to optimize performance

Cross-Functional Collaboration

• Maintain relationships with Medical, Market Access, Corporate Affairs and customer-facing leaders to formulate brand and launch strategy

Professional Engagement

• Oversee interactions with opinion leaders, lead advisory boards, and oversee speaker bureaus and congress planning

Launch Readiness

• Collaborate within Launch Readiness team to advance Commercial readiness

Vendor & Budget Management

• Select and manage agency partners and external vendors; manage marketing budgets to deliver strategy and tactics

Team Building & Leadership

• Build, mentor, and manage a high-performing HCP marketing team covering brand/launch strategy and HCP promotion
• Foster collaboration, innovation, accountability, and performance aligned to corporate values
• Develop short- and long-term objectives for the function; manage budgets and forecasts
• Recruit, lead, develop, coach, and evaluate direct reports in line with HR policies
• Ensure adherence to company policies and ethical standards; travel up to 25% may be required

Qualifications

• Bachelor’s degree required; advanced science degree and/or MBA preferred
• 12+ years in biopharmaceutical marketing with significant US HCP marketing and engagement experience; epilepsy/neurology experience highly preferred
• Sales experience a plus
• Strong leadership, interpersonal, and cross-functional collaboration skills
• Strong analytical ability with data-driven decision-making and problem-solving
• Ability to synthesize complex information into clear messages
• Proven project and budget management experience with multiple vendors
• Experience building and leading teams in a matrixed, fast-paced environment
• Ability to travel up to 25%; excellent communication and presentation skills