Senior Director, Thought Leader Liaison: GI – US IMM
Eli Lilly and Company
9 days ago
Remote
United States
Medical Affairs
About The Role:
The Thought Leader Liaison (TLL) embeds the voice of Gastroenterology (GI) experts into Lilly’s commercial decisions—translating external expertise into strategic direction, elevating peer-to-peer education that improves patient outcomes, and strengthening long-term leadership in Immunology from prelaunch through commercialization.
Responsibilities:
- Build and sustain deep partnerships with 30–40 GI thought leaders (HCPs and KOS) in assigned geography; identify and develop the next wave of TLs.
- Maintain a prioritized view of contracted faculty, rising stars, and emerging influencers; conduct annual faculty assessment.
- Engage TLs upstream to shape Lilly’s direction; coach/develop faculty through monthly in-clinic and live touchpoints.
- Lead GI-fluencer identification and manage the LUSA partnership in coordination with Brand.
- Translate brand strategy into local behavior change; deploy peer-to-peer (P2P) and expert influence to drive adoption.
- Generate fewer, higher-quality insights that influence upstream commercial decisions; deliver structured insight initiatives.
- Maintain precision presence at priority local/regional congresses; provide post-congress synthesis with “so what/now what.”
- Provide field input into annual Customer Planning and Business Planning; partner with Market Research.
- Coach faculty for clinical aptitude and podium excellence; ensure compliant P2P education.
- Provide strategic input into P2P content/key messages; develop sales-force P2P educational initiatives and workshop content.
- Attend brand meetings selectively; create FCAPs and RFSs; train sales reps on P2P procedures.
- Complete required clinical, compliance, and ITP training; adhere to compliance policies.
Basic Qualifications:
- Bachelor’s degree.
- Required professional certification/license for the role if required by a specific state.
- Valid US driver’s license and acceptable driving record.
- Authorized to work in the US full-time (no visa sponsorship).
Preferred Skills:
- Senior-leader performance management; prior sales/marketing leadership; prior Marketing or TLL experience; prior launch experience.
- Advanced graduate degree (PhD, MPH, PharmD, or MBA).
- 7–10 years industry experience (Immunology strongly preferred).
- Expertise in US affiliate marketing approvals and external agency/vendor management.
- High clinical aptitude for complex biologics discussions in GI.
- Ability to translate insights into strategic brand input and measurable local behavior/adoption change.
- Strong communication/problem-solving/self-management/influence skills.
- Knowledge of regional market dynamics and TL relationships; apply compliance/GPP.
Additional Information (Role-related):
- ~50–70% domestic travel, including evenings/weekends.
- Must reside within ~30 miles of a hub-city airport in the Midwest Region.
The Thought Leader Liaison (TLL) embeds the voice of Gastroenterology (GI) experts into Lilly’s commercial decisions—translating external expertise into strategic direction, elevating peer-to-peer education that improves patient outcomes, and strengthening long-term leadership in Immunology from prelaunch through commercialization.
Responsibilities:
- Build and sustain deep partnerships with 30–40 GI thought leaders (HCPs and KOS) in assigned geography; identify and develop the next wave of TLs.
- Maintain a prioritized view of contracted faculty, rising stars, and emerging influencers; conduct annual faculty assessment.
- Engage TLs upstream to shape Lilly’s direction; coach/develop faculty through monthly in-clinic and live touchpoints.
- Lead GI-fluencer identification and manage the LUSA partnership in coordination with Brand.
- Translate brand strategy into local behavior change; deploy peer-to-peer (P2P) and expert influence to drive adoption.
- Generate fewer, higher-quality insights that influence upstream commercial decisions; deliver structured insight initiatives.
- Maintain precision presence at priority local/regional congresses; provide post-congress synthesis with “so what/now what.”
- Provide field input into annual Customer Planning and Business Planning; partner with Market Research.
- Coach faculty for clinical aptitude and podium excellence; ensure compliant P2P education.
- Provide strategic input into P2P content/key messages; develop sales-force P2P educational initiatives and workshop content.
- Attend brand meetings selectively; create FCAPs and RFSs; train sales reps on P2P procedures.
- Complete required clinical, compliance, and ITP training; adhere to compliance policies.
Basic Qualifications:
- Bachelor’s degree.
- Required professional certification/license for the role if required by a specific state.
- Valid US driver’s license and acceptable driving record.
- Authorized to work in the US full-time (no visa sponsorship).
Preferred Skills:
- Senior-leader performance management; prior sales/marketing leadership; prior Marketing or TLL experience; prior launch experience.
- Advanced graduate degree (PhD, MPH, PharmD, or MBA).
- 7–10 years industry experience (Immunology strongly preferred).
- Expertise in US affiliate marketing approvals and external agency/vendor management.
- High clinical aptitude for complex biologics discussions in GI.
- Ability to translate insights into strategic brand input and measurable local behavior/adoption change.
- Strong communication/problem-solving/self-management/influence skills.
- Knowledge of regional market dynamics and TL relationships; apply compliance/GPP.
Additional Information (Role-related):
- ~50–70% domestic travel, including evenings/weekends.
- Must reside within ~30 miles of a hub-city airport in the Midwest Region.