Senior Director, Retail Marketing and Operations

Role Summary

The Senior Director, Retail Marketing and Operations will lead the development and implementation of retail marketing initiatives to support the commercialization of our products and manage marketing operations for HEPLISAV-B. This position is responsible for planning and implementing impactful initiatives, and involves bringing strategic insights and effective leadership to drive the overall success of the product portfolio.

Responsibilities

• Lead the translation and implementation of marketing strategies to support HEPLISAV-B in the retail segment.
• Support the brand strategy and promotional efforts for the retail segment for HEPLISAV-B and develop personal and non-personal resources and materials to drive adoption and expansion in this key segment.
• Collaborate with the Retail Sales Team to ensure alignment with strategic objectives, training on core materials, messaging, and pull-through, including identifying key customer needs and insights through in person customer meetings and internal Retail Sales Team meetings.
• Measure, monitor, evaluate and report on the effectiveness of marketing programs in the retail segment to inform investment decisions.
• Develop and manage annual conference planning for retail and work cross functionally with all attendees including the preparation of all related promotional materials and presentations.
• Effectively work with multiple agency partners to develop core marketing materials. Serve as project lead to ensure deliverables are met within approved timelines and budget.
• Partner with promotional review board members to ensure efficient MRB (Material Review Board) team operation and compliant promotional tactics.
• Oversee marketing operations and MRB management, ensuring timely and effective project management of all initiatives.
• Monitor and track timelines and calendars for projects, meetings, and promotional submissions through legal, regulatory, and medical review processes, and with agencies to ensure all approval timelines are met for all HEPLISAV-B marketing materials.
• Participate in brand-related planning and budgeting efforts where applicable.
• Manage vendor/agency activities, as required, as well as associated budgets.

Qualifications

• Bachelor‚Äôs degree in marketing, business, or related field.
• 10+ years relevant product marketing experience and 5+ years in field sales management, strategic marketing, and/or thought leadership.
• Must demonstrate knowledge of the US legal-regulatory environment affecting appropriate promotional activities.
• Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals, for larger-scale product marketing organizations.
• Travel requirements expected ~50%. Flexibility is needed to adhere to internal retail team and customer meetings, and may be during core PST hours, but also during EST hours.
• Demonstrated leadership skills leading Marketing and Commercial teams and ability to proactively manage complex processes and initiatives.
• Experience working effectively and collaboratively with cross-functional teams.
• Support the organization in maintaining a work environment focused on quality and that fosters respect, learning, open communication, collaboration, integration, and teamwork.
• Experience and the desire to work within a fast-paced work environment.
• Must have proven ability to operate independently, be resourceful and exercise astute business judgment to drive performance.
• Excellent interpersonal, verbal, and written presentation skills.
• Comply with all laws, regulations, and policies that govern the conduct of Dynavax activities.
• Ability to sit for prolonged periods; reach with arms and hands; lift and move small objects; and use hands to keyboard and perform other office related tasks including repetitive movement of the wrists, hands and/or fingers.

Additional Knowledge and Skills Desired

• A degree in the life sciences and an MBA or graduate degree is preferred.
• Prior experience leading brand marketing teams with direct reports in a headquarter setting.
• Vaccine marketing experience is preferred.
• Customer marketing experience with Retail Pharmacy is preferred.