Senior Director PULM Consumer Marketing Lead

Role Summary

The Senior Director of Pulmonology Consumer Marketing is responsible for leading the development and implementation of US marketing strategies for all current and future indications, leading the US Pulmonology consumer team, and collaborating with cross functional partners to ensure strategic alignment and execution. This role will report to the Executive Director, Pulmonology Marketing Lead.

Responsibilities

• Leading the development of the Consumer Pulmonology marketing strategy and ensuring it aligns with the overall brand strategy across all current and future Pulmonology indications.
• Strong collaboration in matrix working environment and within a strategic alliance.
• Effectively conveying and advocating for the Consumer Pulmonology marketing strategy among key internal partners and throughout the alliance.
• Leading the development of Consumer competitive strategy to address current and future competitors.
• Leading strategic alignment of Consumer marketing strategy and budget across all Pulmonology indications in the DTC channel mix (eg, linear TV/streaming and non-video) channels.

Qualifications

• 15+ years of progressive industry or relevant professional experience in strategic roles with a focus on Consumer omnichannel strategy and franchise management.
• Bachelor’s degree.
• Willingness to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY.

Skills

• Strategic, scientific, and analytical competence focused on delivering results
• Leadership and experience managing high-performing teams
• Knowledgeable in DTC media and return on investment analysis across all DTC channels
• Effective communication and presentation skills capable of articulating complex strategies to partners at all levels
• Execution focus and ability to manage multiple projects in a fast-paced environment