Senior Director, Payer Marketing

Crinetics is a pharmaceutical company based in San Diego, California that develops much-needed therapies for people with rare endocrine diseases. We were founded by a dedicated team of scientists with the simple belief that better therapies developed from rigorous innovation can lead to better lives. Our work continues to make a real difference in the lives of patients. We have a prolific discovery engine and robust pipeline across preclinical and clinical development. We are driven by science with a patient-centric and team-oriented culture. This is an exciting time to join Crinetics as we shape our organization into the world’s premier fully integrated endocrine company from discovery to patients. Come join our team as we transform the lives of others.

Position Summary:
The Senior Director, Payer Marketing, will report directly to the VP of Marketing and be responsible for leading Crinetics’ payer marketing efforts. This role is crucial for driving the commercial success of our portfolio by developing and executing marketing strategies that effectively address the needs of payers, ensure product accessibility, and maximize reimbursement activities. This position will lead pre-launch market development initiatives, drive critical activities per launch strategy, and lead execution of the launch plan for Paltusotine. Cross-functional collaboration with Sales, Medical Affairs, and Market Access teams will be a critical responsibility to ensure the well-coordinated execution of the launch plan. Externally this leader will support our efforts to develop Crinetics’ position as a leader in endocrinology by building strong relationships with the payer community, advocacy organizations, and Key Opinion Leaders. The Senior Director, Payer Marketing will ensure compliance with regulatory and industry guidelines in all marketing communications.

Essential Job Functions and Responsibilities:
These may include but are not limited to:

• Develop and execute comprehensive payer marketing strategies aligned with overall business objectives.
• Create marketing materials for payer engagement.
• Collaborate and contribute on Global Product Teams (GPTs) for early and phase 2 programs to provide payer input.
• Conduct, understand, and synthesize market analyses, making recommendations to identify trends, challenges, and opportunities in payer landscapes.
• Translate insights to design marketing strategies, positioning, and messaging for products. Craft compelling value propositions that demonstrate the clinical and economic benefits of our products to payers.
• Contribute solutions with cross-functional teams to ensure alignment of product messaging across all channels.
• Initiate preparation of value proposition for carcinoid syndrome.
• Support the implementation of the IGF-1 Free Testing Program, ensuring it aligns with product strategies and market needs.
• Prepare educational resources for payers and providers.
• Define key performance indicators (KPIs) to evaluate the effectiveness of payer marketing strategies and initiatives.
• Analyze and report on the performance of marketing programs, including the IGF-1 Free Testing Program, making data-driven decisions to optimize future efforts.
• Work closely with commercial, medical, and regulatory teams to align payer marketing strategies with broader organizational goals.
• Participate in product launches, ensuring that payer considerations are integrated into launch plans and materials.

Education and Experience:

• Bachelor's degree in a business-rated, marketing and/or life sciences field required, MBA or advanced degree preferred.
• A minimum of 15 years of pharmaceutical marketing and sales experience across multiple disease areas.
• Proven track record of developing and executing successful payer marketing strategies and initiatives.
• Strong understanding of the payer landscape, including reimbursement processes, policies, and market trends.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence at all levels of the organization.
• Data-driven mindset with experience in market research and performance analytics.
• Strong understanding of EMR systems.
• Previous experience in rare diseases and oncology are preferable.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.
• Strong track record with product launch planning as well as experience in creatively accelerating brand uptake and overcoming barriers to commercial success.
• Demonstrated ability to leverage innovation and creative thinking to drive results.
• Proven communication and presentation skills evidenced by successful executive-level presentations.
• A deep familiarity with regulatory and pharmaceutical legal promotional review processes.

Physical Demands and Work Environment:
Physical Activities: On a continuous basis, sit at desk for a long period of time; intermittently answer telephone and write or use a keyboard to communicate through written means. Some walking and lifting up to 25 lbs. may be required. The noise level in the work environment is typically low to moderate. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities.

Travel:
You may be required to travel for up to 30% of your time.

The Anticipated Base Salary Range: $221,000-$276,000
In addition to your base pay, our total rewards program consists of a discretionary annual target bonus, stock options, ESPP, and 401k match. We also provide top-notch health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance, 20 days of PTO, 10 paid holidays, and a winter company shutdown.

The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and length of experience and education. Crinetics Pharmaceuticals is a multi-state employer, and this salary range may not reflect positions that work in other states. Your recruiter can share more about the specific salary range during the hiring process.