Senior Director, Patient Marketing (US)

U.S. Patient Strategy & Launch Execution

• Lead the development of the U.S. patient and caregiver brand strategy for apitegromab, grounded in a deep understanding of the SMA community, patient journey, and unmet needs.
• Own U.S. patient launch planning, including strategy, messaging, channel mix, and executional roadmap.
• Translate strategy into high-quality, compliant patient-facing tactics across digital, community, advocacy-aligned, and experiential channels.
• Ensure consistency and excellence across all patient touchpoints while maintaining a strong, authentic patient-centric lens.

Patient Engagement & Community Leadership

• Build and maintain strong, trusted relationships within the SMA patient and caregiver community.
• Lead the patient ambassador and engagement programs, including long-term retention and stewardship strategies.
• Own the U.S. patient conference and event strategy, elevating Scholar Rock’s presence and impact at key national, regional, and local meetings.
• Champion innovation in patient engagement, continuously evolving approaches to improve the patient experience across the journey.

Cross-Functional Leadership

• Serve as a core member of the U.S. Marketing Team, partnering closely with Patient Services, Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance.
• Ensure strong alignment between patient marketing initiatives and patient support programs, including development of branded patient materials.
• Clearly communicate and champion patient brand strategy with internal stakeholders and external partners.
• Support field teams with tools, training, and resources to enable effective and compliant patient engagement at the local and regional level.

Agency, Budget & Operational Excellence

• Own agency-of-record relationships for patient marketing, driving strategic value, innovation, and executional excellence.
• Lead the development of patient-facing assets, event kits, and materials to support consistent execution across the field.
• Manage the U.S. patient marketing and patient services marketing budget, demonstrating strong fiscal discipline and accountability.
• Oversee launch readiness, promotional review processes, and ongoing optimization of patient tactics.
• Conduct regular performance reviews and field training refreshers to ensure awareness, education, and effective use of patient resources.

Candidate Requirements

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience in pharmaceutical or biotechnology marketing, with significant experience in U.S. patient/consumer marketing.
• Demonstrated success leading patient marketing strategy and execution in specialty or rare disease environments.
• Experience in neurology, neuromuscular disease, or rare disease strongly preferred.
• Previous experience supporting or leading a product launch strongly preferred.
• Deep commitment to patient centricity with the ability to translate insight into impactful, compliant engagement.
• Strong understanding of regulatory, legal, and compliance requirements for patient-facing communications.
• Proven ability to lead agencies, manage budgets, and operate effectively in a matrixed organization.
• Excellent communication, influence, and stakeholder-management skills.
• Entrepreneurial mindset with comfort operating in a first-launch, high-growth environment.
• Willingness to travel as needed (anticipated up to ~30%).