Senior Director, Patient Marketing (US)
Scholar Rock
10 hours ago
Remote friendly (Cambridge, MA)
United States
$245,000 - $335,000 USD yearly
Marketing
Summary of Position:
- Senior Director, Patient Marketing (US) responsible for preparing for and executing Scholar Rock’s first U.S. commercial launch for apitegromab, a muscle-targeted therapy for spinal muscular atrophy (SMA).
Position Responsibilities:
U.S. Patient Strategy & Launch Execution
- Lead development of U.S. patient and caregiver brand strategy for apitegromab based on SMA community needs and patient journey.
- Own U.S. patient launch planning (strategy, messaging, channel mix, executional roadmap).
- Translate strategy into high-quality, compliant patient-facing tactics across digital, community, advocacy-aligned, and experiential channels.
- Ensure consistency and excellence across all patient touchpoints with an authentic, patient-centric lens.
Patient Engagement & Community Leadership
- Build and maintain strong relationships within the SMA patient and caregiver community.
- Lead patient ambassador and engagement programs, including long-term retention and stewardship.
- Own U.S. patient conference and event strategy to elevate presence at key meetings.
- Champion innovation in patient engagement to improve the patient experience across the journey.
Cross-Functional Leadership
- Partner with Patient Services, Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance.
- Align patient marketing initiatives with patient support programs; develop branded patient materials.
- Communicate and champion patient brand strategy with internal stakeholders and external partners.
- Provide field teams with tools, training, and resources for effective and compliant local/regional engagement.
Agency, Budget & Operational Excellence
- Own agency-of-record relationships for patient marketing.
- Lead development of patient-facing assets, event kits, and field materials.
- Manage the U.S. patient marketing and patient services marketing budget.
- Oversee launch readiness, promotional review processes, and ongoing optimization.
- Conduct performance reviews and field training refreshers.
Candidate Requirements
- Bachelor’s degree required; advanced degree preferred.
- 10+ years in pharmaceutical/biotech marketing with significant U.S. patient/consumer marketing experience.
- Demonstrated success leading patient marketing strategy/execution in specialty or rare disease.
- Experience in neurology, neuromuscular disease, or rare disease strongly preferred.
- Previous experience supporting/leading a product launch strongly preferred.
- Strong patient centricity; ability to translate insight into impactful, compliant engagement.
- Strong understanding of regulatory, legal, and compliance requirements for patient-facing communications.
- Proven ability to lead agencies, manage budgets, and operate in a matrixed organization.
- Excellent communication, influence, and stakeholder-management skills.
- Entrepreneurial mindset; comfort in first-launch, high-growth environment.
- Willingness to travel as needed (anticipated up to 30%).
Compensation
- $245,000 - $335,000 a year
- Senior Director, Patient Marketing (US) responsible for preparing for and executing Scholar Rock’s first U.S. commercial launch for apitegromab, a muscle-targeted therapy for spinal muscular atrophy (SMA).
Position Responsibilities:
U.S. Patient Strategy & Launch Execution
- Lead development of U.S. patient and caregiver brand strategy for apitegromab based on SMA community needs and patient journey.
- Own U.S. patient launch planning (strategy, messaging, channel mix, executional roadmap).
- Translate strategy into high-quality, compliant patient-facing tactics across digital, community, advocacy-aligned, and experiential channels.
- Ensure consistency and excellence across all patient touchpoints with an authentic, patient-centric lens.
Patient Engagement & Community Leadership
- Build and maintain strong relationships within the SMA patient and caregiver community.
- Lead patient ambassador and engagement programs, including long-term retention and stewardship.
- Own U.S. patient conference and event strategy to elevate presence at key meetings.
- Champion innovation in patient engagement to improve the patient experience across the journey.
Cross-Functional Leadership
- Partner with Patient Services, Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance.
- Align patient marketing initiatives with patient support programs; develop branded patient materials.
- Communicate and champion patient brand strategy with internal stakeholders and external partners.
- Provide field teams with tools, training, and resources for effective and compliant local/regional engagement.
Agency, Budget & Operational Excellence
- Own agency-of-record relationships for patient marketing.
- Lead development of patient-facing assets, event kits, and field materials.
- Manage the U.S. patient marketing and patient services marketing budget.
- Oversee launch readiness, promotional review processes, and ongoing optimization.
- Conduct performance reviews and field training refreshers.
Candidate Requirements
- Bachelor’s degree required; advanced degree preferred.
- 10+ years in pharmaceutical/biotech marketing with significant U.S. patient/consumer marketing experience.
- Demonstrated success leading patient marketing strategy/execution in specialty or rare disease.
- Experience in neurology, neuromuscular disease, or rare disease strongly preferred.
- Previous experience supporting/leading a product launch strongly preferred.
- Strong patient centricity; ability to translate insight into impactful, compliant engagement.
- Strong understanding of regulatory, legal, and compliance requirements for patient-facing communications.
- Proven ability to lead agencies, manage budgets, and operate in a matrixed organization.
- Excellent communication, influence, and stakeholder-management skills.
- Entrepreneurial mindset; comfort in first-launch, high-growth environment.
- Willingness to travel as needed (anticipated up to 30%).
Compensation
- $245,000 - $335,000 a year