Senior Director, Oncology (MPN) HCP Lead

Role Summary

Senior Director, Oncology (MPN) HCP Lead. Lead brand and disease-area strategy for myeloproliferative neoplasms (MPNs), driving executional excellence and accelerating patient adoption across channels. Manages a team and collaborates cross-functionally to translate insights into strategies that drive new patient starts and long-term franchise growth.

Responsibilities

• Development and execution of U.S. brand and disease-area strategy (PV, MF, Jakafi XR)
• Translate insights from market research, field teams, and external experts into competitive and actionable strategies
• Lead cross-functional launch and competitive readiness efforts, ensuring alignment across functions (e.g., Sales Training, Market Access, Global Product Strategy)
• Shape the external narrative by developing HCP campaigns and speaker programs that address barriers and accelerate new patient starts
• Integrate evolving clinical and real-world evidence into messaging platforms
• Collaborate across U.S. and global functions (e.g., Global Product Strategy, Business Operations, Training) to ensure alignment and executional excellence
• Agency management to develop and implement promotional programs and materials
• Drive executional excellence by measuring impact, optimizing spend, and ensuring timely pull-through of strategy across channels
• Development and maintenance of strong relationships with Sales and other key functional areas including Medical Affairs, Regulatory, and Legal
• Ensure all activities comply with regulations, guidelines, and company policies
• May have responsibility to manage other marketing professionals

Qualifications

• Experience leading brand and disease-area strategy in oncology or hematology markets
• Proven ability to translate market insights into actionable strategies and campaigns
• Experience managing cross-functional launches and promotional programs
• Strong ability to collaborate with Sales, Market Access, Medical Affairs, Regulatory, and Legal
• Demonstrated track record of driving patient access and franchise growth

Skills

• Strategic thinking and operational execution
• Communications and external narrative development
• Project management and cross-functional leadership
• Data interpretation, including clinical and real-world evidence
• Agency management and vendor oversight

Education

• Relevant bachelor’s degree; advanced degree in life sciences, business, or related field preferred