Senior Director, Oncology Marketing - US Skin Lead

Role Summary

The Sr. Director, US Non-Melanoma Skin Cancer (NMSC) Skin Marketing leads the US Skin Marketing team within the Oncology Business Unit, responsible for commercialization and performance of the NMSC product in the US. They collaborate across the Oncology Franchise Team to provide NMSC indication leadership and ensure alignment with internal cross-functional partners and external agencies, accountable for US P&L and performance vs objectives for NMSC.

Responsibilities

• Developing the marketing for the NMSC indication in the US. Leads team of direct and 2nd line reports to ensure alignment of activities/initiatives to US NMSC strategy, and performance vs objectives. Develops strong trust-based relationships across team, and through to Senior Oncology Mktg leadership team.
• Leading development of strategy, tactics, and budget for the indication, ensuring alignment to Global Skin Strategy.
• Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure alignment with Medical strategic plans
• Serving as strategic lead for all US promotional materials, aligning with Global NMSC leadership content
• Directing US brand planning for NMSC under the brand planning process; identifies and prioritizes business opportunities
• Working closely with the Insights and Data Analytics team to assess effectiveness of promotional strategies, tracking brand performance, share of voice, market dynamics and competitive actions & response
• Providing business assumptions and inputs to brand performance forecasting
• Leading strategy for multi-channel marketing mix, including omni-channel digital & media strategy and implementation, remote / tele-detailing, and creation and deployment of educational resources towards brand objectives and for high-impact engagements with all key target audiences
• Providing platform to develop and manage professional relationships and contacts with physician experts and attends key congresses while developing connections with important US OLs in NMSC
• Providing direction for development of the US Field Teams‚Äô Plan of Action and training plan
• Serving as key US Skin point of contact and sets example and expectations for strong collaborative relationships with cross functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.)

Qualifications

• Bachelor's degree
• 10-15+ years of progressive experience in pharmaceutical marketing, brand strategy and execution. Oncology experience a preferred and NMSC experience a plus.
• Experience hiring & managing large teams (4+) with emphasis on people development, building trust across collaborative functional teammates and inspiring strong learning-agile culture. Track record of identifying and attracting high potential talent at any level.
• Experience in leading and developing long range brand plans, budgets and familiar with forecasts for commercial teams in the pharmaceutical/biotech industry
• Exemplary marketing technical skills, ranging from strategy to tactical execution, ability to shape high profile new market opportunity for existing brand with new launch while balancing growth of existing indication with clear, simple marketing plans and direction to teams driving these plans.
• Prior personal, non-personal (e.g., digital or omnichannel marketing) experience in the pharmaceutical industry
• Working understanding of media planning and buying
• Expertise in managing agencies and suppliers.
• Strong analytical skills for ease of tracking and communicating metrics
• Ability to communicate HCP/KOL engagement levels and overall project results to management and cross-functional partners
• Strong project and process skills with attention to detail
• Ability to communicate and act promptly, demonstrated initiative, creativity, and ability to stay agile and work effectively in complex, rapidly changing environments. Work well across teams with competing priorities, operating with the belief that recognition and success are abundant for everyone.
• Must be proactive and able to prioritize, comfortable managing through ambiguity
• Good interpersonal skills both internally & externally
• Preferred- Solid understanding of oncology provider treatment environment and economics across academic and community hospitals and clinics, buy & bill, specialty pharmacy, group purchasing organizations, IDNs, PHS hospitals, hospital and system pharmacy, and payers.
• Preferred- Prior pharmaceutical sales experience
• Must be willing to travel 25-30% (including weekend travel as needed)