Senior Director, Oncology Marketing - US Lung Lead

Role Summary

The Sr. Director, US Lung Marketing leads the team responsible for commercialization and performance of the NSCLC product in the US, accountable for US P&L and performance against objectives. This role collaborates across the Franchise Team to ensure alignment and execution of multi-channel initiatives, working with internal cross-functional colleagues and external partners.

Responsibilities

• Driving the marketing for the NSCLC indication in the US. Lead a team to ensure alignment with US NSCLC strategy and performance against objectives; build trust-based relationships across the product team and leadership.
• Leading development of strategy, tactics, and budget for the indication, ensuring alignment to Global Lung Strategy.
• Collaborating with Clinical, Medical Affairs, and Field Medical to align with Medical strategic plans.
• Serving as strategic lead for all US promotional materials, aligning with Global NSCLC leadership content.
• Directing US brand planning for NSCLC under the brand planning process; identify and prioritize business opportunities.
• Working with Insights and Data Analytics to assess effectiveness of promotional strategies, track brand performance, share of voice, market dynamics, and competitive actions and responses.
• Providing business assumptions and inputs to brand performance forecasting.
• Leading strategy for multi-channel marketing mix, including omni-channel digital and media strategy, remote/tele-detailing, and creation and deployment of educational resources for brand objectives and high-impact engagements with target audiences.
• Developing and managing professional relationships with physician experts; attending key congresses and engaging with important US KOLs/OLs in NSCLC.
• Directing development of the US Field Teams’ Plan of Action and training plan.
• Serving as a key US Lung point of contact and fostering collaboration with cross-functional areas and internal strategic partners (Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access, etc.).

Qualifications

• Bachelor's degree
• 10-15+ years of progressive experience in pharmaceutical marketing, brand strategy and execution. Oncology experience preferred; NSCLC experience a plus.
• Experience hiring and managing large teams (4+) with emphasis on people development and building trust across cross-functional teams.
• Experience leading long-range brand plans, budgets, and forecasts for commercial teams in pharma/biotech.
• Exemplary marketing skills from strategy to execution; ability to identify growth opportunities in competitive environments.
• Experience in personal and non-personal (digital/omnichannel) marketing in pharma.
• Understanding of media planning and buying; expertise in managing agencies and suppliers.
• Strong analytical skills for tracking metrics and communicating results.
• Ability to communicate engagement levels and project results to management and cross-functional partners.
• Strong project and process skills; detail-oriented.
• Proactive, prioritizes effectively, comfortable with ambiguity; agile in complex environments.
• Good interpersonal skills internally and externally.
• Preferred: Understanding of oncology provider treatment environments and economics across academic/community settings; buy & bill, specialty pharmacy, IDNs, PHS hospitals, hospital/system pharmacy, payers.
• Preferred: Prior pharmaceutical sales experience
• Must be willing to travel 25-30% (including weekend travel as needed)

Skills

• Strategic marketing leadership
• Multi-channel and digital marketing
• Brand planning and forecasting
• Cross-functional collaboration
• Agency and vendor management
• Data-driven decision making
• KOL/physician engagement

Education

• Bachelor's degree