Senior Director, Oncology Marketing - US Lung Lead

Role Summary

The Sr. Director, US Lung Marketing, is accountable for leading the team responsible for commercialization and performance of the NSCLC product in the US. Leads and manages the US Lung Marketing team, collaborates across the Franchise Team, and oversees NSCLC indication leadership, internal cross-functional alignment, and external agency partnerships, accountable for US P&L and performance vs objectives in NSCLC.

Responsibilities

• Driving the marketing for the NSCLC indication in the US; lead a team of direct and 2nd line reports to align activities with US NSCLC strategy and performance objectives; build trust-based relationships across the product team and with senior Oncology Marketing leadership.
• Lead development of strategy, tactics, and budget for the NSCLC indication, ensuring alignment to Global Lung Strategy.
• Collaborate with Clinical, Medical Affairs and Field Medical to align with Medical strategic plans.
• Serve as strategic lead for all US promotional materials, aligning with Global NSCLC leadership content.
• Direct US brand planning for NSCLC under the brand planning process; identify and prioritize business opportunities.
• Work with Insights and Data Analytics to assess promotional strategies, track brand performance, share of voice, market dynamics, and competitive actions and response.
• Provide business assumptions and inputs to brand performance forecasting.
• Lead strategy for multi-channel marketing mix, including omni-channel digital and media strategy, remote/tele-detailing, and creation/deployment of educational resources for high-impact engagements with key audiences.
• Develop and manage professional relationships with physician experts; attend key congresses and build connections with US NSCLC key opinion leaders.
• Direct US Field Teams‚Äô Plan of Action and training plan.
• Act as the key US Lung point of contact and foster collaboration with cross-functional areas and internal strategic partners (Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access, etc.).

Qualifications

• Bachelor's degree
• 10-15+ years of progressive experience in pharmaceutical marketing, brand strategy and execution; Oncology experience preferred; NSCLC experience a plus.
• Experience hiring and managing large teams (4+) with emphasis on people development and building trust across functions.
• Experience in leading long-range brand plans, budgets, and familiarity with forecasts for commercial teams.
• Strong marketing technical skills from strategy to execution; ability to identify growth opportunities in competitive environments and elevate brand value.
• Experience in personal and non-personal marketing (digital/omnichannel) in pharma.
• Understanding of media planning and buying; managing agencies and suppliers.
• Strong analytical skills for tracking metrics and communicating results.
• Ability to communicate engagement levels and project results to management and cross-functional partners.
• Strong project and process skills with attention to detail; proactive, prioritizes, and comfortable working through ambiguity.
• Good interpersonal skills internally and externally.
• Preferred: Understanding of oncology provider treatment environment and economics across academic and community settings, payers, and related systems.
• Preferred: Prior pharmaceutical sales experience.
• Willingness to travel 25-30% (including weekend travel as needed).

Skills

• Strategic planning and execution
• Team leadership and development
• Cross-functional collaboration
• Data-driven decision making
• Omni-channel marketing and digital strategy
• Agency and vendor management
• Effective communication with HCP/KOLs

Education

• Bachelor's degree

Additional Requirements

• Travel: 25-30% expected