Senior Director, Omnichannel Marketing - U.S. Kidney
Vertex Pharmaceuticals
8 hours ago
Remote friendly (Boston, MA)
United States
Marketing
General Summary:
The Senior Director, Omnichannel Marketing - U.S. Kidney will lead the development and execution of omnichannel strategies to support the launch and growth of Vertex’s kidney portfolio. Shape the digital customer experience across HCP and patient audiences using data-driven insights to optimize engagement and impact.
Key Duties and Responsibilities:
- Develop and own the US digital marketing strategy for the kidney portfolio (launch planning, content strategy, channel optimization).
- Lead cross-functional collaboration with brand, medical, legal, and agency partners to deliver compliant, compelling digital assets.
- Develop a comprehensive digital strategy and roadmap to achieve business impact goals.
- Leverage data-driven insights to create tailored strategies for target audiences and reinforce brand positioning.
- Maintain consistent messaging, tone, and visual identity across digital touchpoints.
- Monitor campaign performance, analyze data, and provide actionable recommendations to improve effectiveness and maximize ROI.
- Stay current on healthcare digital trends, emerging technologies, competitor activities, and market dynamics.
Knowledge and Skills (Qualifications):
- Proven success leading digital campaigns for product launches/major brand initiatives (strategy and content development).
- Deep understanding of HCP and patient engagement in the US healthcare landscape.
- Leadership, communication, and project management skills.
- Ability to navigate matrixed environments and influence stakeholders.
- Familiarity with CRM platforms, marketing automation, and digital analytics tools.
- Experience managing agencies/external partners.
- Strategic mindset with hands-on execution.
- Effective verbal and written communication for negotiation at higher levels.
- Ability to lead a team in a fast-paced, matrixed environment.
Education and Experience:
- Bachelor’s degree in marketing, business, or a science discipline.
- Typically 12 years’ experience in pharmaceutical/biotechnology and at least 5 years in digital strategy.
- Previous supervisory/management experience required.
- Nephrology/specialty care experience preferred.
Application Instructions:
- Contact Talent Acquisition at ApplicationAssistance@vrtx.com for hiring-process accommodation requests.
The Senior Director, Omnichannel Marketing - U.S. Kidney will lead the development and execution of omnichannel strategies to support the launch and growth of Vertex’s kidney portfolio. Shape the digital customer experience across HCP and patient audiences using data-driven insights to optimize engagement and impact.
Key Duties and Responsibilities:
- Develop and own the US digital marketing strategy for the kidney portfolio (launch planning, content strategy, channel optimization).
- Lead cross-functional collaboration with brand, medical, legal, and agency partners to deliver compliant, compelling digital assets.
- Develop a comprehensive digital strategy and roadmap to achieve business impact goals.
- Leverage data-driven insights to create tailored strategies for target audiences and reinforce brand positioning.
- Maintain consistent messaging, tone, and visual identity across digital touchpoints.
- Monitor campaign performance, analyze data, and provide actionable recommendations to improve effectiveness and maximize ROI.
- Stay current on healthcare digital trends, emerging technologies, competitor activities, and market dynamics.
Knowledge and Skills (Qualifications):
- Proven success leading digital campaigns for product launches/major brand initiatives (strategy and content development).
- Deep understanding of HCP and patient engagement in the US healthcare landscape.
- Leadership, communication, and project management skills.
- Ability to navigate matrixed environments and influence stakeholders.
- Familiarity with CRM platforms, marketing automation, and digital analytics tools.
- Experience managing agencies/external partners.
- Strategic mindset with hands-on execution.
- Effective verbal and written communication for negotiation at higher levels.
- Ability to lead a team in a fast-paced, matrixed environment.
Education and Experience:
- Bachelor’s degree in marketing, business, or a science discipline.
- Typically 12 years’ experience in pharmaceutical/biotechnology and at least 5 years in digital strategy.
- Previous supervisory/management experience required.
- Nephrology/specialty care experience preferred.
Application Instructions:
- Contact Talent Acquisition at ApplicationAssistance@vrtx.com for hiring-process accommodation requests.