Senior Director, Omnichannel & Digital Engagement

Role Summary

The Senior Director, Omnichannel & Digital serves as a strategic leader responsible for developing and executing Dyne's enterprise-wide omnichannel and digital engagement strategy across the Neuromuscular Disease (NMD) community. This role drives awareness of unmet needs in DMD and DM1, elevates Dyne's visibility, and enables impactful engagement with HCPs, patients, and caregivers—both pre- and post-approval. This individual leads omnichannel planning, execution, and performance measurement. They collaborate cross-functionally with IT, Insights & Analytics, US Marketing, Global and US Commercial Operations, and external partners to ensure alignment and agility across global and market-specific initiatives. This role ensures alignment between global initiatives while remaining agile to meet specific rules and regulatory-driven market needs.

This role is based in Waltham, MA.

Responsibilities

• Develop and execute a comprehensive omnichannel strategy in partnership with the Head of Commercialization, CDIO, and IT, embedded within Dyne's broader launch preparedness and commercialization plans.
• Serve as Dyne's subject matter expert and change agent for digital-first engagement, championing innovative programs across HCP and patient/caregiver channels.
• Lead omnichannel planning and execution across web, CRM, mobile, email, social, search, live/virtual events, and field-triggered channels.
• Partner with external agencies and vendors to deliver high-impact omnichannel tactics.
• Collaborate with Commercial, Medical, Advocacy, and Corporate Communications teams to translate unbranded and branded content into integrated digital engagement plans.
• Retrofit existing platforms and content to align with omnichannel strategy and ensure seamless integration across functions.
• Establish a robust performance tracking and analytics framework to measure channel effectiveness, field feedback, and inform data-driven optimization.
• Manage associated budgets and ensure compliance with Dyne's financial processes.
• Stay current on industry trends, emerging technologies, and best practices to inform strategic planning and operational improvements.

Qualifications

• Bachelor's degree required; advanced degree in Digital Marketing, Communications, Life Sciences, or related field preferred.
• 12+ years of experience in biotech/pharma, including 8+ years in digital marketing and omnichannel strategy; experience in another industry is a plus.
• Proven track record of developing and executing omnichannel strategies for both HCP and patient audiences.
• Deep understanding of CRM, content orchestration, and marketing automation platforms (e.g., SFMC).
• Launch experience in pharma/biotech required, including familiarity with MLR/PRC processes and regulatory considerations.
• Knowledge of global data privacy regulations and compliance.
• Experience in rare disease preferred.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Minimal travel expected.

Education

• Educational background as listed in qualifications.