Senior Director, New Product Planning
Cabaletta Bio
9 hours ago
Remote friendly (Philadelphia, PA)
United States
Marketing
Position: Senior Director, New Product Planning (Reporting to the Chief Business Officer)
Location: Philadelphia, PA headquarters or hybrid
Key Responsibilities:
- Lead product-focused new product planning across early- and late-stage programs, including definition and evolution of Target Product Profiles (TPPs).
- Design and oversee qualitative and quantitative market research to inform product design, indication prioritization, and differentiation strategy.
- Translate customer, payer, and market insights into product requirements and strategic recommendations.
- Partner with Clinical Development, Regulatory, and Medical Affairs to ensure development plans reflect real-world market needs and constraints.
- Assess competitive landscapes, evolving standards of care, and emerging data for product positioning and lifecycle planning.
- Develop product narratives articulating clinical value, unmet need, and differentiation.
- Support portfolio prioritization via product-level assessments, scenario analyses, and value framing.
- Prepare and present product strategy updates to governance forums and senior leadership.
- Establish best practices, tools, and frameworks for product planning and insight generation across the portfolio.
Qualifications:
- Bachelor’s degree in life sciences, business, marketing, or related field; MBA/PharmD/MS preferred.
- 10+ years of experience in product strategy, new product planning, marketing, or commercial insight within biopharmaceuticals.
- Market research expertise; ability to translate findings into product strategy.
- Strong understanding of the drug development lifecycle and how product decisions affect clinical, regulatory, and commercial outcomes.
- Excellent communication skills; can synthesize complex information into decision-oriented recommendations.
- Ability to influence cross-functional teams without direct authority.
Preferred:
- Experience supporting development-stage/pre-launch assets (early asset strategy/indication expansion).
- Background in rare disease, autoimmune, cell therapy, or other specialty therapeutic areas.
- Hands-on experience with external vendors for market research/advisory boards/primary research.
- Comfort operating in a high-growth, science-driven biotechnology environment.
Benefits:
- Competitive benefits, PTO, and stock option plans.
Application Instructions:
- Apply via https://www.cabalettabio.com/join-our-crew
Location: Philadelphia, PA headquarters or hybrid
Key Responsibilities:
- Lead product-focused new product planning across early- and late-stage programs, including definition and evolution of Target Product Profiles (TPPs).
- Design and oversee qualitative and quantitative market research to inform product design, indication prioritization, and differentiation strategy.
- Translate customer, payer, and market insights into product requirements and strategic recommendations.
- Partner with Clinical Development, Regulatory, and Medical Affairs to ensure development plans reflect real-world market needs and constraints.
- Assess competitive landscapes, evolving standards of care, and emerging data for product positioning and lifecycle planning.
- Develop product narratives articulating clinical value, unmet need, and differentiation.
- Support portfolio prioritization via product-level assessments, scenario analyses, and value framing.
- Prepare and present product strategy updates to governance forums and senior leadership.
- Establish best practices, tools, and frameworks for product planning and insight generation across the portfolio.
Qualifications:
- Bachelor’s degree in life sciences, business, marketing, or related field; MBA/PharmD/MS preferred.
- 10+ years of experience in product strategy, new product planning, marketing, or commercial insight within biopharmaceuticals.
- Market research expertise; ability to translate findings into product strategy.
- Strong understanding of the drug development lifecycle and how product decisions affect clinical, regulatory, and commercial outcomes.
- Excellent communication skills; can synthesize complex information into decision-oriented recommendations.
- Ability to influence cross-functional teams without direct authority.
Preferred:
- Experience supporting development-stage/pre-launch assets (early asset strategy/indication expansion).
- Background in rare disease, autoimmune, cell therapy, or other specialty therapeutic areas.
- Hands-on experience with external vendors for market research/advisory boards/primary research.
- Comfort operating in a high-growth, science-driven biotechnology environment.
Benefits:
- Competitive benefits, PTO, and stock option plans.
Application Instructions:
- Apply via https://www.cabalettabio.com/join-our-crew