Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP)

Role: Senior Director of Marketing for Gilead's Primary Biliary Cholangitis (PBC) business, leading DTC/DTP strategy and execution. Responsibilities: develop and oversee patient marketing approaches across digital, social media, print, and TV; shape brand strategy through patient insights; manage the DTC/DTP team and agency partnerships; optimize media mix and campaign performance; ensure compliance and develop community relationships. Requirements: Bachelor's degree with 14+ years or master's with 12+ years in pharma/biotech marketing; experience in direct-to-patient marketing, brand management, and digital channels; prior people management; strong strategic, leadership, and communication skills. Preferred: 10+ years in pharma/biotech marketing, biopharmaceutical experience, MBA, and expertise in advocacy and community engagement. HighValue: pharma/biotech marketing, DTC/DTP strategies, PBC therapeutic area, multi-channel digital campaigns, regulatory compliance, and cross-functional collaboration. WorkSetup: not specified; likely hybrid or remote, with potential stakeholder engagement across teams.