Senior Director – Marketing, Caris MRD

Role: Senior Director of Marketing for Caris MRD portfolio, leading strategic marketing initiatives to promote minimal residual disease solutions in oncology. Responsibilities: develop and implement annual marketing strategies; define customer segmentation, positioning, and messaging; lead integrated campaigns across digital, events, and content channels; support product launches, new indications, scientific publications, and lifecycle management; collaborate with cross-functional teams including Product Management, Medical Affairs, and Sales Enablement; translate scientific data into compliant marketing materials; oversee market research and competitive intelligence; manage external agencies; and monitor KPIs for campaign optimization. Requirements: Bachelor's degree, MBA or advanced life sciences degree preferred; 10+ years in healthcare, biotech, diagnostics, or precision medicine marketing; experience in oncology, molecular diagnostics, genomics, or MRD strongly preferred; proven success in developing growth-driving strategies; strong understanding of healthcare reimbursement, clinical evidence, and market access; excellent leadership and communication skills. High-Value: oncology, molecular diagnostics, genomics, precision medicine, minimal residual disease, product launch and commercialization experience, complex healthcare environment, stakeholder influence, cross-functional collaboration. WorkSetup: travel required for customer meetings, conferences, and strategic events.