Senior Director, Marketing

Role: Senior Director of Marketing leading strategy and execution for Harbinger’s RESOLVE cancer detection product, supporting commercialization efforts. Responsibilities: develop and implement marketing plans encompassing positioning, segmentation, channel strategy, branding, and launch assets; drive clinician and patient demand through education, digital engagement, and strategic partnerships; collaborate with cross-functional teams including Medical, Regulatory, and Legal to ensure compliance; oversee budgets, agency partnerships, and performance metrics. Requirements: Bachelor’s degree plus 10+ years in healthcare or diagnostics marketing, with success in launching novel healthcare products; experience marketing to healthcare providers, translating complex science into compelling communications; strong leadership and strategic skills; proficiency in customer insights, segmentation, and campaign management. Preferred qualifications include advanced degrees, experience in oncology, molecular diagnostics, genomics, or emerging diagnostic categories, and prior experience scaling marketing capabilities. High-value specifics: diagnostics, oncology, molecular testing, product launch, digital engagement, patient marketing, and B2B/B2C channels. Work setup: not specified; role likely based at the company’s location with potential for hybrid or remote flexibility.