Primary Responsibilities:
- Build the strategic marketing plan and lead launch readiness initiatives (branding, positioning, messaging platform, story flow, creative imagery) to enable a successful palazestrant launch.
- Develop, prioritize, and implement market development activities to deepen awareness of unmet needs and address customer knowledge gaps.
- Design the go-to-market approach to deliver resource-efficient customer engagement, behavior change, and adoption at launch.
- Develop KPIs to assess launch performance; analyze market, customer, and competitor trends and incorporate insights into marketing strategies.
- Establish strong relationships with Medical Affairs and, eventually, Sales and other field-based commercial teams for optimal execution.
- Partner cross-functionally with Clinical Development, Regulatory, and other internal stakeholders to align launch readiness activities.
- Manage partner agency and vendor relationships and workflow.
- Ensure strategic and tactical plans meet compliance/regulatory guidelines and company policies.
- Deliver marketing operating expenses within budget.
Qualifications:
- Bachelorβs degree required; MBA preferred.
- Deep understanding of customer adoption behavior in breast cancer.
- Knowledge of laws and regulations governing interactions with the healthcare community.
Experience/Skills:
- Minimum 8 years progressive commercial experience in biotech and/or pharma.
- Demonstrated history developing/executing marketing strategies and leading US oncology launches.
- Ability to leverage insights/analytics for marketing strategy and tactics.
- Ability to influence across all organizational levels.
- Experience winning in competitive markets.
- Thrives in small-company environment; hands-on, pragmatic leadership.
- Strong prioritization and communication (written, verbal, interpersonal).
- Team player; get-the-job done; analytical/problem-solving; adaptable; high integrity.
Compensation:
- Base pay range: $250,000β$285,000 annually (total compensation includes equity, bonus, and benefits).
Application Instructions:
- No agency resumes accepted.