Senior Director - LillyDirect Marketing Strategy & Growth Acceleration

Role: Senior Director of Marketing Strategy for LillyDirect, responsible for shaping forward-looking growth initiatives across Consumer and HCP segments. Objectives include defining strategic priorities, setting marketing goals/KPIs, allocating budgets, and advising senior leadership on growth investments. Core responsibilities encompass developing enterprise marketing strategies leveraging segmentation, identifying innovative growth channels and partnerships, leading testing and scaling of new marketing formats, and managing a disciplined innovation pipeline to inform scalable initiatives. The role also involves competitive intelligence, supporting business development deals, and leading a diverse, high-performing marketing team. Qualifications: Bachelor's degree, minimum 5 years of marketing experience, ideally with consumer and healthcare industry background; 10+ years preferred, including experience in regulated industries with strong analytical and partnership skills. High-value specifics include experience in launching new channels, working in pharma/healthcare, US market launch experience, and familiarity with market research, measurement, and governance frameworks. Collaboration spans cross-functional teams and senior leadership, with an emphasis on influence and communication. Work setup: Not explicitly specified but involves strategic leadership and collaboration within a corporate environment.