Senior Director Kevzara HCP Marketing – US
Sanofi
11 days ago
Remote friendly (Cambridge, MA)
United States
$206,250 - $297,916.66 USD yearly
Marketing
Position Summary
Senior Director, Kevzara US HCP Brand Strategy leads and drives U.S. HCP brand strategy across the full brand lifecycle. Responsible for strategic vision and execution of innovative, data-driven, AI-enabled initiatives to enhance customer engagement, optimize performance, and strengthen competitive positioning in the U.S. No direct people management, but requires influence and cross-functional leadership in a matrix organization, plus financial stewardship to maximize ROI/BOI.
Main Responsibilities
- Lead development and evolution of Kevzara US HCP brand strategy aligned to lifecycle management priorities and long-term ambition.
- Translate clinical, market, and competitive insights into differentiated value propositions for HCP audiences.
- Partner with Medical, Market Access, Insights, Field Leadership, and Global teams for strategic cohesion.
- Drive adoption of advanced digital, omnichannel, analytics, and AI-enabled HCP engagement models.
- Champion experimentation/test-and-learn approaches to accelerate learning and growth.
- Embed predictive analytics, personalization, and automation into HCP marketing.
- Influence and align cross-functional partners on priorities, investment decisions, and performance expectations.
- Serve as a senior thought partner to brand leadership, field teams, and executives.
- Own investment prioritization and uphold ROI/BOI discipline using analytics.
- Partner with Finance and Insights on forecasting assumptions, scenario plans, and performance dashboards.
Qualifications
- 7+ years in biopharma marketing, commercial strategy, or related fields.
- Proven success leading U.S. HCP brand strategy (preferably across multiple lifecycle stages).
- Expertise in digital marketing, omnichannel engagement, analytics, and emerging AI in commercial settings.
- Demonstrated matrix leadership: influence senior stakeholders without direct authority.
- Exceptional strategic thinking, communication, and decision-making.
- Experience managing/stewarding significant budgets with ROI-driven optimization.
Benefits
- Health and wellbeing benefits, including high-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.
Senior Director, Kevzara US HCP Brand Strategy leads and drives U.S. HCP brand strategy across the full brand lifecycle. Responsible for strategic vision and execution of innovative, data-driven, AI-enabled initiatives to enhance customer engagement, optimize performance, and strengthen competitive positioning in the U.S. No direct people management, but requires influence and cross-functional leadership in a matrix organization, plus financial stewardship to maximize ROI/BOI.
Main Responsibilities
- Lead development and evolution of Kevzara US HCP brand strategy aligned to lifecycle management priorities and long-term ambition.
- Translate clinical, market, and competitive insights into differentiated value propositions for HCP audiences.
- Partner with Medical, Market Access, Insights, Field Leadership, and Global teams for strategic cohesion.
- Drive adoption of advanced digital, omnichannel, analytics, and AI-enabled HCP engagement models.
- Champion experimentation/test-and-learn approaches to accelerate learning and growth.
- Embed predictive analytics, personalization, and automation into HCP marketing.
- Influence and align cross-functional partners on priorities, investment decisions, and performance expectations.
- Serve as a senior thought partner to brand leadership, field teams, and executives.
- Own investment prioritization and uphold ROI/BOI discipline using analytics.
- Partner with Finance and Insights on forecasting assumptions, scenario plans, and performance dashboards.
Qualifications
- 7+ years in biopharma marketing, commercial strategy, or related fields.
- Proven success leading U.S. HCP brand strategy (preferably across multiple lifecycle stages).
- Expertise in digital marketing, omnichannel engagement, analytics, and emerging AI in commercial settings.
- Demonstrated matrix leadership: influence senior stakeholders without direct authority.
- Exceptional strategic thinking, communication, and decision-making.
- Experience managing/stewarding significant budgets with ROI-driven optimization.
Benefits
- Health and wellbeing benefits, including high-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.