Senior Director, Integrated Customer Experience (ICX) Activation

Role: Senior Director, Integrated Customer Experience (ICX) Activation, leading the translation of ICX strategy into digital capabilities, platform requirements, and business roadmaps to enable personalized, AI-enabled customer engagement. Responsibilities include owning the ICX activation blueprint, defining requirements for website, marketing automation, customer data, and AI portfolios; partnering with DTE and I&A teams; managing external vendors; and leading a team of 10. Requirements: Bachelor's degree, 15+ years in ICX, digital marketing, or related fields, with expertise in customer journey activation, digital platforms, marketing automation, and AI-enabled engagement; experience with SFMC, CDP, website platforms, and in regulated environments preferred. High-Value: Focus on biopharma or healthcare sectors, emphasizing digital and AI-enabled customer engagement, with a hybrid or on-site work setup and some flexibility in location. Stakeholder management and cross-functional leadership are critical.