Senior Director, Head of U.S. HCP Marketing – CRSsNP

Role Summary

The Senior Director, Head of U.S. HCP Marketing for brensocatib in CRSsNP will shape and execute the professional marketing strategy for successful U.S. launch readiness and long-term adoption, with a focus on the U.S. market. This role drives HCP engagement, advances scientific education, and develops tailored communications to address HS challenges, while building a high-performing brand team.

Responsibilities

• Develop the professional brand strategy for brensocatib in CRSsNP, including positioning, messaging, creative development and go-to-market frameworks tailored to HCPs treating and managing CRSsNP.
• Partner with Medical Affairs and Commercial Effectiveness to ensure key clinical and research insights inform HCP strategies.
• Lead development and implementation of tactical planning, sequencing and KPIs, ensuring cross-functional collaboration and alignment, to support brensocatib adoption at launch
• Collaborate with cross-indication brensocatib marketing teams, ensuring brand messaging is aligned as appropriate.
• Lead integrated U.S launch readiness for HCP and payer channels and represent brensocatib in go-to-market and organizational design builds
• Actively participate and represent Brand in various cross-functional meetings (e.g. Data Governance, Supply, Global Brand Strategy Team, etc)
• Work closely with Legal, Regulatory, Compliance, Medical Affairs, Market Access, Advocacy, and Commercial Operations team members to align and compliantly execute key tactical activities
• Work closely with the financial business partner to identify and manage HCP resources

Qualifications

• Bachelor’s degree required; MBA/advanced degree preferred.
• 10–12+ years in pharmaceutical/biotech industry, with at least 8 years in HCP, payer, or market access marketing roles.
• Proven success in developing and executing launch strategies and tactics targeting HCP audiences in competitive, specialty markets.
• Experience in respiratory, allergy and/or pulmonary preferred.
• Strong leadership and influencing skills, with a track record of effectively leading cross-functional teams within a matrix organization.
• Exceptional communication and presentation skills, including experience preparing executive-level updates.
• Strategic thinker with strong analytical, problem-solving, and execution skills.
• Experience as a people manager preferred with track record of developing talent.
• Proven ability to develop exceptional relationships and have an impact on or appropriately influence others
• Experience working with global colleagues preferred
• Experience working in a franchise with multiple brands preferred
• Experience working in a start-up and/or mid-cap sized company highly desired
• Familiarity/experience with regulatory and pharmaceutical legal promotional review processes
• Successful track record of U.S. product launch experience also preferred.
• Highly developed organizational and prioritization skills and capability
• Must have excellent communication skills (verbal and written).
• Highly organized with a strong attention to detail, clarity, accuracy and conciseness.
• Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Ability to interact successfully in a dynamic and culturally diverse workplace.

Education

• Bachelor’s degree required; MBA/advanced degree preferred.

Additional Requirements

• Location: Bridgewater, NJ HQ with hybrid flexibility or Purposeful Remote with onsite expectations in Bridgewater routinely.
• Travel: Up to 30% travel (domestic and international).