Senior Director, HCP Marketing (US)

U.S. HCP Strategy & Launch Execution

• Lead the development of the U.S. HCP brand strategy for apitegromab, grounded in deep understanding of the SMA landscape, unmet need, and clinical data.
• Own U.S. HCP launch planning, including positioning, messaging, segmentation, targeting, and channel strategy.
• Translate strategy into high-quality, compliant HCP promotional tactics across personal and non-personal channels.
• Partner with Sales leadership to ensure strong integration between HCP marketing strategy and field execution.
• Oversee agency partners and vendors to deliver best-in-class creative and execution.

Cross-Functional Leadership

• Serve as a core member of the U.S. Marketing Team, collaborating closely with Medical Affairs, Market Access, Patient Services, Regulatory, Legal, and Compliance.
• Ensure HCP strategy is aligned with scientific narrative, access considerations, and patient support offerings.
• Provide strategic input into competitive readiness and scenario planning for current and future competitors as well as pipeline considerations. 

Insights, Performance & Optimization

• Leverage market research, customer insights, and performance data to inform strategy and optimize execution.
• Define key performance indicators and support development of dashboards to track launch performance and drive continuous improvement.

Ex-U.S. Alignment (Limited Scope)

• Partner with ex-U.S. colleagues to share U.S. HCP strategy, learnings, and best practices.
• Support alignment discussions and ensure effective communication of core brand principles for local adaptation.
• This role does not own global strategy or local ex-U.S. execution.

Candidate Requirements

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience in pharmaceutical or biotechnology marketing, with significant experience in U.S. HCP marketing.
• Demonstrated success leading launch-phase HCP marketing for specialty or rare disease products.
• Experience in neurology, neuromuscular disease, or rare disease strongly preferred.
• Proven ability to translate complex science into compelling, compliant HCP messaging.
• Strong strategic mindset with hands-on execution capability.
• Experience working in matrixed, cross-functional teams in a fast-paced environment.
• Excellent communication, influence, and stakeholder-management skills.
• Entrepreneurial mindset with comfort building capabilities in a first-launch environment.
• Willingness to travel as needed (anticipated up to ~30%).