Senior Director, HCP Marketing (Transplant Nephrology)
Biogen
September 04, 2026
Full-time
Remote friendly (Cambridge, MA)
Worldwide
Marketing
Role: Senior Director of HCP Marketing (Transplant Nephrology), leading U.S. strategies for HCP activation and education during product launches targeting AMR and MVI. Responsibilities: develop and execute branded and unbranded campaigns, design customer experience, lead cross-functional team, contribute to 3-year brand roadmap, and support market development through education, scientific exchange, and engagement initiatives. Collaborate with global partners, analyze competitive landscape, manage budgets and agencies, and be a key member of the US Launch Operating Team. Requirements: Bachelor's degree; 12+ years of pharma/biotech commercial experience with 8+ years in marketing, including launch expertise; familiarity with US promotional regulatory guidelines; experience in complex therapeutic areas like Transplant, Nephrology, or Immunology; and skills in omnichannel marketing and data-driven decision-making. Preferred: field/customer-facing experience. HighValue: focus on transplant nephrology, immunology, and rare/complex specialty conditions, with emphasis on infusion/buy & bill products, market development, and early launch activities. WorkSetup: not specified; travel up to 25%.