Senior Director, HCP Marketing - Neuropsychiatry
Biogen
4 days ago
Remote friendly (Cambridge, MA)
United States
Marketing
What You’ll Do
- Serve as U.S. HCP-lead to develop HCP strategy, design creative campaigns, develop messaging, and coordinate customer experience that meets HCP practices/systems while overcoming barriers to treatment.
- Lead a team of marketers to educate and activate key HCP audiences for the first indicated oral therapy for postpartum depression (PPD), focusing on both branded and disease education initiatives; collaborate cross-functionally and across channels.
- Lead design and implementation of the 3-year brand roadmap on franchise leadership team to improve education, activation, and market maturation; define market development and customer experience strategies.
- Deliver a commercialization plan to proactively grow product adoption and shape the market, including education, scientific exchange, relationship building, evidence generation, and broader HCP ecosystem/community engagement.
- Collaborate with alliance partner to support a 3-year launch growth plan.
- Assess competition and identify opportunities to guide/refine strategy amid rapidly changing market dynamics.
- Manage overall HCP media planning and content strategies including budgets >$15MM.
Required Qualifications
- BS/BA required; MBA preferred.
- 12+ years commercial experience; 8+ years marketing or marketing-adjacent pharma/biotech experience including launch.
- Experience in complex/under-developed therapeutic areas (Women’s Health, Neuroscience, Psychiatry, or Immunology a plus).
- Omnichannel media campaign design including media plans, data/insight analysis, and defining a 3-year customer engagement strategy.
- Strong leadership; ability to perform in fast-paced environments and influence without authority.
- Strong project/vendor management with resource allocation and fiscal management.
- Experience leading/developing direct and matrixed teams.
- Ability to travel up to 25%.
Preferred Skills
- Experience with collaboration partner and cross-functional leadership.
- Field/customer-facing experience.
Benefits (as explicitly stated)
- Medical, Dental, Vision, & Life insurances; fitness & wellness programs (fitness reimbursement); short- and long-term disability; paid vacation and end-of-year shutdown (Dec 26–Dec 31); up to 12 company paid holidays + 3 personal significance days; sick time; paid maternity and parental leave; 401(k) with company match; employee stock purchase plan; tuition reimbursement up to $10,000/year; Employee Resource Groups participation.
- Serve as U.S. HCP-lead to develop HCP strategy, design creative campaigns, develop messaging, and coordinate customer experience that meets HCP practices/systems while overcoming barriers to treatment.
- Lead a team of marketers to educate and activate key HCP audiences for the first indicated oral therapy for postpartum depression (PPD), focusing on both branded and disease education initiatives; collaborate cross-functionally and across channels.
- Lead design and implementation of the 3-year brand roadmap on franchise leadership team to improve education, activation, and market maturation; define market development and customer experience strategies.
- Deliver a commercialization plan to proactively grow product adoption and shape the market, including education, scientific exchange, relationship building, evidence generation, and broader HCP ecosystem/community engagement.
- Collaborate with alliance partner to support a 3-year launch growth plan.
- Assess competition and identify opportunities to guide/refine strategy amid rapidly changing market dynamics.
- Manage overall HCP media planning and content strategies including budgets >$15MM.
Required Qualifications
- BS/BA required; MBA preferred.
- 12+ years commercial experience; 8+ years marketing or marketing-adjacent pharma/biotech experience including launch.
- Experience in complex/under-developed therapeutic areas (Women’s Health, Neuroscience, Psychiatry, or Immunology a plus).
- Omnichannel media campaign design including media plans, data/insight analysis, and defining a 3-year customer engagement strategy.
- Strong leadership; ability to perform in fast-paced environments and influence without authority.
- Strong project/vendor management with resource allocation and fiscal management.
- Experience leading/developing direct and matrixed teams.
- Ability to travel up to 25%.
Preferred Skills
- Experience with collaboration partner and cross-functional leadership.
- Field/customer-facing experience.
Benefits (as explicitly stated)
- Medical, Dental, Vision, & Life insurances; fitness & wellness programs (fitness reimbursement); short- and long-term disability; paid vacation and end-of-year shutdown (Dec 26–Dec 31); up to 12 company paid holidays + 3 personal significance days; sick time; paid maternity and parental leave; 401(k) with company match; employee stock purchase plan; tuition reimbursement up to $10,000/year; Employee Resource Groups participation.