Senior Director, HCP Marketing
Acadia Pharmaceuticals
June 26, 2026
Remote friendly (San Diego, CA)
United States
Marketing
Position Summary
- The Senior Director, HCP Marketing leads and drives the enterprise HCP marketing strategy and execution to support brand commercialization across all channels.
Primary Responsibilities
- Own and drive enterprise-level HCP brand strategy; ensure alignment across community sales, LTC, and non-personal promotion.
- Lead cross-functional brand planning with Sales, Market Access, Medical Affairs, and Commercial Operations.
- Translate clinical data, market insights, and competitive intelligence into actionable strategy.
- Provide strategic oversight to the HCP marketing team (lead/develop team members and/or manage managers, as applicable).
- Own peer-to-peer strategy and execution for impactful HCP programming.
- Lead integrated marketing across channels (HCP promotion, digital strategy, media planning, field enablement).
- Partner with Sales leadership to align marketing strategy with field execution and performance objectives.
- Oversee planning/execution of key initiatives (conventions, exhibits, strategic marketing programs).
- Build KOL relationships and lead KOL engagement.
- Lead advisory board strategy/execution with Medical Affairs.
- Oversee performance measurement and optimization; drive data-driven continuous improvement.
- Manage significant HCP marketing budget and resource allocation.
- Ensure compliance with Medical, Legal, and Regulatory requirements and company policies.
- Lead agency strategy/management for high-quality, insight-driven programs.
Education/Experience
- Bachelor’s degree in marketing, healthcare, business administration, or related field required; MBA preferred.
- 12+ years progressive pharmaceutical/biotech marketing experience; prior leadership experience required.
Preferred
- Neurology or specialty therapeutic experience.
- Strategic, enterprise-level experience in commercial organizations.
Required Skills
- Biopharmaceutical brand marketing and multi-channel strategy expertise.
- Ability to influence senior leadership on complex decisions.
- Strategic thinking; translate insights into outcomes.
- Cross-functional collaboration and enterprise initiative leadership.
- Executive communication and presence.
- Lead in a fast-paced, highly matrixed environment.
- Financial acumen; manage large marketing budgets.
- Ability to travel up to 40%.
What We Offer (if explicitly stated)
- Discretionary bonus and equity awards.
Benefits (US-based Employees)
- Medical, dental, vision; life/disability; 401(k) match (1:1 up to 5%); ESPP (2-year lock-in); 15+ vacation days; paid holidays; sick time; paid parental leave; tuition assistance.
- The Senior Director, HCP Marketing leads and drives the enterprise HCP marketing strategy and execution to support brand commercialization across all channels.
Primary Responsibilities
- Own and drive enterprise-level HCP brand strategy; ensure alignment across community sales, LTC, and non-personal promotion.
- Lead cross-functional brand planning with Sales, Market Access, Medical Affairs, and Commercial Operations.
- Translate clinical data, market insights, and competitive intelligence into actionable strategy.
- Provide strategic oversight to the HCP marketing team (lead/develop team members and/or manage managers, as applicable).
- Own peer-to-peer strategy and execution for impactful HCP programming.
- Lead integrated marketing across channels (HCP promotion, digital strategy, media planning, field enablement).
- Partner with Sales leadership to align marketing strategy with field execution and performance objectives.
- Oversee planning/execution of key initiatives (conventions, exhibits, strategic marketing programs).
- Build KOL relationships and lead KOL engagement.
- Lead advisory board strategy/execution with Medical Affairs.
- Oversee performance measurement and optimization; drive data-driven continuous improvement.
- Manage significant HCP marketing budget and resource allocation.
- Ensure compliance with Medical, Legal, and Regulatory requirements and company policies.
- Lead agency strategy/management for high-quality, insight-driven programs.
Education/Experience
- Bachelor’s degree in marketing, healthcare, business administration, or related field required; MBA preferred.
- 12+ years progressive pharmaceutical/biotech marketing experience; prior leadership experience required.
Preferred
- Neurology or specialty therapeutic experience.
- Strategic, enterprise-level experience in commercial organizations.
Required Skills
- Biopharmaceutical brand marketing and multi-channel strategy expertise.
- Ability to influence senior leadership on complex decisions.
- Strategic thinking; translate insights into outcomes.
- Cross-functional collaboration and enterprise initiative leadership.
- Executive communication and presence.
- Lead in a fast-paced, highly matrixed environment.
- Financial acumen; manage large marketing budgets.
- Ability to travel up to 40%.
What We Offer (if explicitly stated)
- Discretionary bonus and equity awards.
Benefits (US-based Employees)
- Medical, dental, vision; life/disability; 401(k) match (1:1 up to 5%); ESPP (2-year lock-in); 15+ vacation days; paid holidays; sick time; paid parental leave; tuition assistance.