Senior Director, HCP Marketing
Acadia Pharmaceuticals
June 25, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Position Summary
The Senior Director, HCP Marketing leads and drives the enterprise HCP marketing strategy and execution to support brand commercialization across all channels.
Primary Responsibilities
- Own and drive enterprise-level HCP brand strategy; ensure alignment across community sales, LTC, and non-personal promotion.
- Lead cross-functional brand planning with Sales, Market Access, Medical Affairs, and Commercial Operations.
- Evolve brand strategy and messaging using clinical data, market insights, and competitive intelligence.
- Provide strategic oversight to the HCP marketing team (including leading/developing team members).
- Own peer-to-peer strategy and execution for healthcare professional engagement.
- Lead integrated marketing across channels (HCP promotion, digital strategy, media planning, field enablement).
- Partner with Sales leadership to align marketing strategy with field execution and performance objectives.
- Oversee planning/execution of commercial initiatives (conventions, exhibits, strategic marketing programs).
- Build/manage KOL relationships and lead KOL engagement strategy.
- Lead advisory board strategy and execution with Medical Affairs.
- Oversee performance measurement and optimization of marketing activities.
- Manage significant HCP marketing budget.
- Identify market opportunities and competitive threats; adjust strategy proactively.
- Ensure compliance with Medical, Legal, and Regulatory requirements and company policies.
- Lead agency strategy and management.
Education/Experience (Required)
- Bachelor’s degree in marketing/healthcare/business administration or related field; MBA preferred.
- 12+ years progressive pharmaceutical/biotech marketing experience; leadership experience required (leading teams and/or complex cross-functional initiatives).
Preferred
- Neurology or specialty therapeutic experience.
- Enterprise-level strategic experience in commercial organizations.
Required Skills
- Biopharmaceutical brand marketing and multi-channel strategy expertise.
- Ability to influence/align senior leadership.
- Strategic thinking; translate insights into business outcomes.
- Cross-functional collaboration; executive communication presence.
- Lead in fast-paced, matrixed environment.
- Strong financial acumen; manage large budgets.
- Travel up to 40%.
Benefits/Compensation (as stated)
- Discretionary bonus and equity awards (amount varies by experience/performance/location).
Salary Range
- $238,300—$297,900 USD.
The Senior Director, HCP Marketing leads and drives the enterprise HCP marketing strategy and execution to support brand commercialization across all channels.
Primary Responsibilities
- Own and drive enterprise-level HCP brand strategy; ensure alignment across community sales, LTC, and non-personal promotion.
- Lead cross-functional brand planning with Sales, Market Access, Medical Affairs, and Commercial Operations.
- Evolve brand strategy and messaging using clinical data, market insights, and competitive intelligence.
- Provide strategic oversight to the HCP marketing team (including leading/developing team members).
- Own peer-to-peer strategy and execution for healthcare professional engagement.
- Lead integrated marketing across channels (HCP promotion, digital strategy, media planning, field enablement).
- Partner with Sales leadership to align marketing strategy with field execution and performance objectives.
- Oversee planning/execution of commercial initiatives (conventions, exhibits, strategic marketing programs).
- Build/manage KOL relationships and lead KOL engagement strategy.
- Lead advisory board strategy and execution with Medical Affairs.
- Oversee performance measurement and optimization of marketing activities.
- Manage significant HCP marketing budget.
- Identify market opportunities and competitive threats; adjust strategy proactively.
- Ensure compliance with Medical, Legal, and Regulatory requirements and company policies.
- Lead agency strategy and management.
Education/Experience (Required)
- Bachelor’s degree in marketing/healthcare/business administration or related field; MBA preferred.
- 12+ years progressive pharmaceutical/biotech marketing experience; leadership experience required (leading teams and/or complex cross-functional initiatives).
Preferred
- Neurology or specialty therapeutic experience.
- Enterprise-level strategic experience in commercial organizations.
Required Skills
- Biopharmaceutical brand marketing and multi-channel strategy expertise.
- Ability to influence/align senior leadership.
- Strategic thinking; translate insights into business outcomes.
- Cross-functional collaboration; executive communication presence.
- Lead in fast-paced, matrixed environment.
- Strong financial acumen; manage large budgets.
- Travel up to 40%.
Benefits/Compensation (as stated)
- Discretionary bonus and equity awards (amount varies by experience/performance/location).
Salary Range
- $238,300—$297,900 USD.