Senior Director, Go-To-Market & Campaigns

Role Summary

The Senior Director, Go-To-Market & Brand Campaigns leads Pfizer's enterprise brand strategy, GTM planning, and global campaign execution. This senior leader shapes and delivers strategic brand and commercial initiatives across therapeutic areas, driving visibility, engagement, and business impact. They oversee the launch of programs, platforms, and campaigns that engage diverse audiences and translate complex healthcare narratives into compelling brand experiences. The role reports to the Vice President, Head of Brand Campaigns and manages a high-performing team, collaborating with cross-functional teams, agency partners, and senior stakeholders. Location: Hybrid.

Responsibilities

• Enterprise Brand Strategy
• Lead the development of GTM strategies for enterprise platforms and priority launches, ensuring alignment with commercial goals, market dynamics, and stakeholder needs across Consumer, HCP, Investor and Advocacy audiences.
• Campaign Leadership: Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels. Ensure campaigns are innovative, compliant, and performance-driven, with a focus on creative excellence and strategic impact.
• Executive Collaboration and Strategic Alignment: Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office to align brand strategy with business priorities and performance goals. Serve as a strategic advisor and thought partner to senior leadership.
• Team Leadership and Talent Development: Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads. Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.
• Agency and Vendor Management: Manage relationships with top-tier creative, media, and production agencies. Ensure strategic alignment, budget discipline, and world-class execution.
• Performance Measurement and Optimization: Define and track KPIs across campaign touchpoints. Leverage data-driven insights to refine strategies, optimize spend, and maximize ROI.
• Innovation and Thought Leadership: Stay ahead of industry trends, emerging technologies, and cultural shifts. Champion new approaches to storytelling, personalization, and digital engagement.
• Governance, Compliance, and Risk Management: Ensure all campaigns meet regulatory, legal, and brand standards. Serve as a trusted advisor on risk mitigation and reputational stewardship.

Qualifications

• Required: Bachelor's degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or at an award-winning agency leading integrated campaigns for global brands.
• Preferred: Experience across industries; life sciences or pharmaceutical marketing experience is a plus.
• Required: Proven ability to extract insights from audience needs and translate them into impactful strategies and results.
• Required: Demonstrated success in launching breakthrough advertising and brand activations at a multinational company. Global experience across markets and cultures preferred.
• Required: Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies that grow brand value.
• Required: Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization.
• Required: Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships.
• Required: Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines.
• Required: Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance.
• Required: Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture.
• Required: Deep understanding of the healthcare ecosystem and Consumer / HCP journeys across Therapeutic Areas.