Senior Director, Go-To-Market & Campaigns

Role Summary

The Senior Director, Go-To-Market and Brand Campaigns leads enterprise brand strategy and global brand campaigns, shaping Pfizer’s most strategic brand and commercial initiatives. Operating at the intersection of enterprise brand strategy, commercial go-to-market planning, and global campaign execution, the role drives visibility, engagement, and business impact across diverse audiences and therapeutic areas. They partner with U.S. Business Presidents and cross-functional teams to launch programs, platforms, and campaigns that engage millions and translate complex healthcare narratives into compelling brand experiences. They manage a high-performing marketing team and collaborate with agency partners and senior leaders to ensure campaigns deliver measurable impact and align with regulatory and brand standards. Location: Hybrid.

Responsibilities

• Enterprise Brand Strategy: Lead the development of GTM strategies for enterprise platforms and priority launches, ensuring alignment with commercial goals, market dynamics, and stakeholder needs across Consumer, HCP, Investor and Advocacy audiences.
• Campaign Leadership: Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels. Ensure campaigns are innovative, compliant, and performance-driven, with a focus on creative excellence and strategic impact.
• Executive Collaboration and Strategic Alignment: Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office to align brand strategy with business priorities and performance goals. Serve as a strategic advisor and thought partner to senior leadership.
• Team Leadership and Talent Development: Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads. Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.
• Agency and Vendor Management: Manage relationships with top-tier creative, media, and production agencies. Ensure strategic alignment, budget discipline, and world-class execution.
• Performance Measurement and Optimization: Define and track KPIs across campaign touchpoints. Leverage data-driven insights to refine strategies, optimize spend, and maximize ROI.
• Innovation and Thought Leadership: Stay ahead of industry trends, emerging technologies, and cultural shifts. Champion new approaches to storytelling, personalization, and digital engagement.
• Governance, Compliance, and Risk Management: Ensure all campaigns meet regulatory, legal, and brand standards. Serve as a trusted advisor on risk mitigation and reputational stewardship.

Qualifications

• Experience across industries preferred; life sciences or pharmaceutical marketing experience is a plus.
• Proven ability to extract insights from audience needs and translate them into impactful strategies and results.
• Demonstrated success in launching breakthrough advertising and brand activations at a multinational company. Global experience across markets and cultures preferred.
• Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies that grow brand value.
• Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels.
• Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships.
• Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines.
• Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance.
• Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture.
• Deep understanding of the healthcare ecosystem and Consumer / HCP journeys across Therapeutic Areas.

Skills

• Leadership and team development
• Strategic thinking and business acumen
• Cross-functional collaboration and relationship-building
• Executive communication and influence
• Data-driven decision making and KPI optimization
• Brand governance, regulatory compliance, and risk management
• Campaign leadership across paid, owned, and earned media
• Knowledge of healthcare ecosystem and patient/HCP journeys
• Experience with digital ecosystems and media partnerships
• Agency and vendor management

Education

• Bachelor’s degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or equivalent experience leading integrated campaigns for global brands.