Senior Director, Global Omnichannel

Overview

The Senior Director, Global Omnichannel will serve as a critical leader responsible for shaping, scaling, governing and sustaining best-in-class omnichannel capabilities across Alnylam. Reporting to the Vice President of Customer Experience and Innovation, this leader will drive consistency, efficiency, and innovation. This role requires a martech-savvy, strategic, leader who thrives in complexity, can lead through influence, and is adept at aligning and balancing priorities to help drive the business.

Key Responsibilities

• Global Vision & Standards: Define and evolve the global omnichannel engagement strategy, operating model, and guiding principles to ensure alignment and scalability across regions.
• Governance & Compliance: Establish enterprise-wide governance frameworks, playbooks, and best practices that ensure quality, consistency, and compliance while allowing for local adaptation.
• Unified Capabilities: Harmonize omnichannel capabilities globally, ensuring a consistent enterprise foundation in partnership with IT using a product development and capability focused approach.
• Data-Driven Excellence: Partner with Data Strategy, Measurement and Advanced Analytics teams to establish global measurement frameworks, define success metrics, and embed data-driven decision-making into omnichannel strategies.
• Change Leadership: Act as a global change agent and SME driving organizational adoption of new ways of working, fostering agility, and creating a culture of experimentation and continuous improvement.
• Cross-Functional Partnership: Collaborate with global marketing, medical, IT, patient services, and regional business units to ensure omnichannel strategies are integrated, customer-centric, and business-aligned.
• Executive Engagement: Communicate strategy, progress, and outcomes to global senior leadership, ensuring transparency and alignment with enterprise priorities.
• People Leadership: Responsible for a high-performing team of experts who manage key omni-channel marketing functions and capabilities.
• External Benchmarking & Thought Leadership: Monitor industry trends and benchmarks, bringing external perspective into the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree strongly preferred.
• 12+ years of progressive experience in omnichannel marketing, digital transformation, or customer engagement, with significant global or regional leadership.
• Demonstrated success establishing or leading a COE, capability hub, or global enablement function.
• Proven ability to define and scale global, multi-brand frameworks, playbooks, and standards while enabling local market flexibility.
• Strong background in governance, compliance, and operating model design in a complex, regulated environment (pharma/biotech preferred or other highly regulated industry preferred).
• Track record of leading through influence in a global organization.
• Exceptional communication and relationship-building skills with senior stakeholders across geographies and functions.
• Adept at driving organizational change and cultural transformation, fostering agility and continuous improvement.
• Proven ability to inspire, coach, and develop global teams and communities of practice.
• Deep understanding of customer engagement platforms, digital ecosystems, and omnichannel strategy.
• Proven experience defining, implementing and governing global omnichannel / digital operating models
• Awareness and understanding of key technologies such as SalesForce (Marketing, Data and Health Clouds), Veeva, Drupal, etc.
• Product / capability planning and road mapping experience.
• Strong business acumen, with the ability to connect customer-centric strategies to measurable business outcomes.
• External orientation, staying current on global industry benchmarks, regulatory requirements, and best practices in omnichannel and digital engagement.
• Willingness and ability to travel internationally to support global initiatives.

About Alnylam: We are the leader in RNAi therapeutics – a revolutionary approach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possible and are just at the beginning of what’s possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, where an authentic, inclusive culture and breakthrough thinking fuel one another.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.