Senior Director, Global Commercial Strategy – CF Pipeline Lead

Role Summary

The Senior Director, Global Commercial Strategy CF Pipeline Lead is accountable for understanding the evolving needs of the CF Community and Vertex's position within a potentially competitive market, actively contributing to defining the pipeline strategy, pipeline performance goals, and tracking performance against those goals.

Responsibilities

• Develops the pipeline strategy (e.g., Next Generation 3.0 and mRNA therapies) and oversees creation of brand strategies and lifecycle activities including data generation to support differentiation and commercialization goals.
• Oversees development and implementation of strategic and tactical plans for our next generation CFTR modulators and mRNA therapies
• Identifies the commercial opportunity for further serial innovation
• Leads team through challenges related to creating external (promotional) communication materials for external use with customers
• Provides input into forecasting assumptions and evaluates ROI for activities across the pipeline
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.)
• Leads the development of brand name for Next Generation 3.0 and VX 522.
• Leads the development of strong collaborative partnerships with cross-functional team to support business goals
• May lead complex projects that are cross-functional in nature

Knowledge And Skills

• Experience defining the strategy for pipeline products in an evolving landscape
• Ability to oversee generation of insights, and apply those insights to business problems/opportunities
• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
• Exceptional working knowledge of market forecasts and relationship of business drivers to revenue
• Exceptional working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education

• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 12 years of experience or the equivalent combination of education and experience