Senior Director, Generative & Answer Engine Optimization (GEO/AEO)

Role: Establish and lead the enterprise strategy for AI/LLM visibility across Lilly's commercial, medical, and communications functions, both domestically and internationally. Focuses on defining the operating model, building dashboards and measurement tools, and scaling the team of GEO practitioners. Responsibilities: set strategic direction, develop governance, evaluate and optimize AI-surface performance platforms (e.g., Semrush, Bluefish AI), and collaborate across functions including Search Capabilities, Medical Affairs, and Tech. Manage vendor relationships and lead cross-functional alignment, ensuring high-quality content standards and structured data implementation. Requirements: Bachelor's degree; 7-10+ years in search or digital marketing, with hands-on experience in building AI/LLM visibility or GEO programs; experience in regulated industries like pharma preferred. Skills: strong analytical and dashboard-building skills; ability to communicate complex technical strategies to senior leaders; experience scaling global marketing initiatives; familiarity with AI platforms and structured data. High-Value: AI/LLM visibility, pharma/regulatory environment, global/enterprise scale, cross-functional leadership, technical SEO and structured data expertise. WorkSetup: full-time; US-based, with no visa sponsorship. Preferred: leadership in fast-changing digital environments, experience with AI visibility tools, and knowledge of Agentic Search.