Senior Director, Customer Insights & Engagement - Cardiovascular
Bristol Myers Squibb
September 15, 2026
Full-time
Remote friendly (Princeton, NJ)
Worldwide
Marketing
Role: Senior Director, Customer Insights & Engagement, leading advanced analytics and market research for US Cardiovascular to optimize brand performance and stakeholder engagement. Responsibilities: develop and execute primary and secondary research, synthesize diverse data sources, deliver insights to inform marketing strategies, and partner with cross-functional teams including Brand Leads, AI Forecasting, and Centers of Excellence. Drive innovation by integrating AI, machine learning, and advanced methodologies, while establishing standardized reporting frameworks, predictive models, and dashboards. Serve as a strategic thought leader, influencing long-term commercial strategies and fostering a culture of data-driven decision-making. Manage and mentor the insights team, ensuring quality and adherence to governance standards. Qualifications: minimum 10 years in pharmaceutical analytics or market research, with proven leadership and cardiovascular therapeutic area experience. Bachelor's degree required; advanced degree preferred. Expertise in market research design, secondary data analytics, and familiarity with tools like IQVIA, SHS. Strong stakeholder management, communication skills, and experience with global markets essential. High Value: cardiovascular focus, market research, advanced analytics including AI/ML, strategic leadership, and cross-functional collaboration in a clinical and commercial context.