Senior Director, CRC Promo Marketing

Role Summary

Senior Director, CRC Promotions leading the Zanza mCRC promotions team, overseeing key promotional initiatives to support commercialization, approval and ongoing promotional execution of Zanza in metastatic colorectal cancer.

Responsibilities

• Lead, coach and develop the Zanza mCRC promotions team
• Define promotional priorities based on Zanza’s mCRC launch strategy
• Oversee creation of the US marketing tactical plan for Zanza’s first approval in mCRC
• Ensure successful execution of promotional tactics for US HCPs across personal and non-personal channels
• Align messaging platform and tactical rollout with brand objectives and strategies
• Ensure key brand messages and materials are effectively communicated at sales meetings
• Guide collaboration with the Patient/APP Marketing Team to develop promotional materials targeting patients, caregivers, and Advanced Practice Providers
• Oversee the promotions budget, establish goals and metrics, and measure performance
• Collaborate effectively with cross-functional partners including field sales, sales training, market planning, digital marketing and regulatory/compliance
• Manage key vendor relationships, including the promotional agency of record
• Foster trust and a strong culture across the broader marketing, sales teams and partners throughout the organization
• Maintain ongoing collaboration and consultation with CABOMETYX promotions peers to ensure alignment to Franchise strategy and messaging
• Partner with Medical and Legal review team to ensure all promotional materials are compliant with applicable laws, regulations and policies
• Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct

Qualifications

• Master’s degree in related discipline and 13 years of related experience; or
• BS/BA degree in related discipline and at least 15 years of related experience; or
• Equivalent combination of education and experience
• Experience in HCP product marketing
• Field sales, or market research/analysis in the pharmaceutical or biotech industries are a plus
• Patient Marketing, digital marketing and sales experiences are a plus
• Prior experience managing direct report(s)
• Oncology experience strongly preferred
• Product launch experience strongly preferred

Skills

• Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans and promotional activities
• Track record of meeting or exceeding financial and/or qualitative targets
• Prioritization and delegation abilities
• Ability to recruit, retain, coach and develop talented individuals
• Ability to inspire others and create a motivational environment
• Talent for blending innovation with pragmatic execution
• Networking skills internally and externally
• Strategic thinking, initiative and creativity
• Understanding of FDA regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process
• Presentation, verbal and written communication skills

Education

• As listed in Qualifications

Additional Requirements

• Travel up to 30% of the time