Senior Director, Brand Lead, Gastroenterology

Role: Senior Director, Brand Lead in Gastroenterology, responsible for developing and executing the brand strategy and marketing plans for a key GI product. Responsibilities include leading brand vision, driving awareness, demand generation, stakeholder engagement, and cross-functional collaboration with Medical Affairs, Market Access, Sales, and Communications. Oversight of marketing budget, agency partnerships, and team management are key. Leads development of multi-channel campaigns, content, and compliance with regulatory standards, while fostering relationships with KOLs and professional societies. Required qualifications include 10+ years in biotech or pharma marketing, with proven success in product leadership within competitive therapeutic areas, preferably in gastroenterology. An advanced degree (MBA preferred) and strong strategic, analytical, and leadership skills are essential. Experience with digital marketing and the biomedical regulatory environment is advantageous. The role entails up to 40% travel, positioning within a commercial-stage biotech environment focused on unmet medical needs in GI. High-value specifics include focus on a marketed GI product, cross-functional leadership, stakeholder engagement, and strategic brand management in a regulated biopharma setting.