Role Summary
The Senior Director, Access Strategy Established Products will lead a small team and be responsible for developing and implementing the short and long-term established products (positioning, pricing, contracting, pull-through plans) from start to end for national/regional payers, institutions, channel customers, and patient support services. The role requires leveraging portfolio expertise and managed markets experience to build an integrated market access strategy aligned with brand strategies. The role also involves identifying key customer segments and generating customer insights, and defining inline and launch indication pricing strategy and related plans based on global brand strategies.
Responsibilities
- Partner effectively with support functions, Global Market Access and US teams to execute on MAx core deliverables (e.g., specific market access or other tools).
- Represent the access customer perspective within cross-functional, cross-regional commercialization teams including Brand, USMA, HEVA/RWE, Market Access Shared Services, Trade, Finance, Communications, Policy/Advocacy, and Public Affairs thereby optimizing the lifecycle of transplant products.
- Partner with relevant departments to influence market assessment, product positioning, and target product profile by providing strategic input regarding market access, reimbursement, and pricing information throughout the product lifecycle.
- Participate in account discussions, as necessary, to communicate brand value, strategies, and market dynamics as they impact the product.
- As part of the broader global market access community, work with access professionals across the world ensuring consistent feedback and optimization of Global Value and Access deliverables including launch preparation, negotiations training, and contracting (including value-based and outcomes-based frameworks).
- Develop market access strategies for future indications including generation of pricing recommendations, value proposition and messages, and detailed forecast assumptions, supporting strategies within depth market research and environmental data & analogs as appropriate.
- Partner closely with marketing on the assessment of business development/divestiture opportunities.
- Monitor the marketplace for market access challenges, trends, threats & opportunities.
- Partner closely with market access strategy colleagues within BU and across the organization to share best practices, customer insights and emerging trends.
Qualifications
- Required: BA/BS and 10+ yearsβ relevant professional experience including market access, health economics, pricing & reimbursement
- Required: 10+ yearsβ experience at local and/or international level with knowledge of US and Global market access & payer environment
- Required: Knowledge of disease market access desirable, but other backgrounds are welcomed
- Preferred: Proven track record of leading within a matrix environment to reach business objectives
- Preferred: Demonstrated ability to tackle highly complex business problems and recommend strategic and tactical solutions in a simple and straightforward manner
- Preferred: Outstanding written and oral communication skills, including the ability to effectively write and deliver presentations to professionals at all levels within the organization
- Preferred: Demonstrated relationship building and team management across geographies
Additional Requirements
- Travel: Approximately 10-20%