Senior Campaign Manager

Role: Senior Campaign Manager overseeing integrated marketing campaigns for SomaScan, focusing on digital and traditional channels, with responsibility for strategy, execution, and performance analysis. Responsibilities: develop campaign plans, manage full lifecycle from segmentation to optimization, coordinate with Product Marketing, Creative, and Sales teams to ensure consistency, oversee paid media strategies across platforms like Google Ads, Meta, and LinkedIn, and utilize HubSpot and Pardot for workflows and lead nurturing. Also conduct A/B testing, optimize landing pages, analyze campaign data, and present insights to stakeholders. Requirements: minimum 5 years’ experience (or 3 years with Master’s) in multi-channel marketing, proficiency with HubSpot/Pardot, familiar with paid media platforms, web analytics (Google Analytics), and cross-functional collaboration. Preferred: experience in B2B or life sciences marketing, expertise in campaign performance dashboards, and ROI optimization. High-Value: B2B/life sciences sector, genomics or biotech focus, digital/traditional marketing channels, data-driven decision-making, and multi-platform campaign management. WorkSetup: not specified; likely hybrid or remote based on location.